Steinbeis Innovation Center Innovation Engineering


  • PROCESS and TECHNOLOGY ROADMAP: personalized customer focus
  • PRODUCT and SERVICE ROADMAP: holistic value promises
  • VALUE-ADD ROADMAP: adaptable value networks

Key Areas


  • Business process modeling: design of intelligent/smart processes
  • Systems engineering: networking different fields of technology


  • Life cycle-oriented variant development of intelligent/smart products and services
  • Product/service release planning based on customer reactions to benefits


  • Strengthening/development of manufacturers’ core processes and key resources
  • Integration of development, logistics, and production partners in the value network

Project Examples

  • Key indicators for variant evaluation
  • Guidelines for standardized product and process development (value creation)
  • Regulations for sustainable production development (design for sustainability)


Steinbeis Transfer Magazine

Innovation Knows No Borders (Transfer 2/2018)
Innovation Knows No Borders
The Human-Machine Interface in an Era of Digital Technology (Transfer 2/2016)
User-centered design is becoming a key production challenge in smart manufacturing

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Blaubeurer Weg 4, D-72108 Rottenburg
Phone: +49 7457 69731-56
Fax: +49 7457 69731-60
Management: Prof. Dr.-Ing. Günther Würtz
(Stand: 01/29/2020)

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