Steinbeis Transfer Institute Marketing and Media Management

In cooperation with the Steinbeis University we offer degree programs, research and consulting for media, marketing and communication.

Master of Business Administration: Biennial vocationally integrated Project Competence Concept (PKS) with the degree Master of Business Administration (MBA).

Area: Business Administration
Optional compulsory:

• Creative Leadership
• Marketing
• Media Management
• General Management

Master of Science Business Management
Area:

• Marketing, Media & Communication - advanced
• Finance, Banking & Controlling - advanced

Steinbeis Transfer Magazine

• If You Don’t Hone Your Networks, You’re Not Worth Contacting (Transfer 2/2017)
  Steinbeis experts reveal how to network
• The future of collaboration in business (Transfer 3/2012)
  SHB alumnus founds real-time communications service
• Impetus for marketing professionals (Transfer 2/2012)
  6th German dialog marketing conference
• Pink University (Transfer 2/2012)
  MedienMBA alumna starts web training portal
• Exemplary knowledge for the new digital future (Transfer 4/2010)
  SMI grooms online specialists
• Call for Papers (Transfer 4/2010)
  Business + Innovation Steinbeis Executive Magazine
• Media management for booksellers and publishers (Transfer 3/2010)
  SHB creates new B.A. course for the book industry
• Helmut Schneider appointed to family report commission (Transfer 3/2010)
  Kristina Schröder appoints commission members
• Government communications that promote dialog (Transfer 3/2010)
  A study by the SVI Endowed Chair for Marketing and Dialog Marketing at SHB
• Ethics, intrinsic value and sustainability in the financial system (Transfer 1/2010)
  Berlin convention on 3 and 4 September 2010
• Collective Intelligence: Pinpointing the Wisdom of Crowds (Transfer 2/2009)
  Steinbeis University Berlin research workshop
• Call for Papers (Transfer 2/2009)
  Business + Innovation Steinbeis Executive Magazine
• Editorial (Transfer 2/2009)
  
• Winds of change sweep through the property market (Transfer 2/2009)
  A new bachelor’s and master’s degree program specializing in real estate
• Business + Innovation - the Steinbeis Executive Magazine (B+I) (Transfer 1/2009)
  Steinbeis University starts publication of its specialist magazine
• "Gain practical experience and earn your rent money" (Transfer 3/2008)
  Interview with Dr. Rainer Esser, managing director of ZEIT, and Marc Drüner
• Where companies and students meet (Transfer 3/2008)
  Online marketplace from ZEIT Online and Marc Drüner, Professor at Steinbeis University Berlin
• High-profile textbook prize goes to SUB professor Helmut Schneider (Transfer 2/2008)
  
• New media update: Holtzbrinck and SUB launch ‘New Media Campus’ (Transfer 2/2008)
  
• Service studies (Transfer 4/2007)
  Steinbeis program of study for T-Punkt Vertriebsgesellschaft mbH
• Management in the trade sector (Transfer 3/2007)
  
• Growth strategies in a changing media environment (Transfer 3/2007)
  From traditional publishing house to cross-media content provider

Yearbook Steinbeis Foundation´s Transfer Award – Löhn Award

• Improved Success in Communication at PSD Bank Berlin-Brandenburg eG (Löhn Award 2009)

Steinbeis-Edition

• Coskun, Bilgen (2021): "Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups" Empirical analysis of Turkish immigrant consumers, resident in Germany (2. Aufl.)
• Windhaus, Sebastian (2014): "Kommunale Einwohnerbindung" Stellenwert und Einflussgrößen
• Luksch, Alexa (2012): "Referenzpreisbasierte oder indikatorgeleitete Preisbeurteilung - eine experimentelle Analyse unter besonderer Berücksichtigung des Preisimages"
• Coskun, Bilgen (2011): "Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups" Empirical analysis of Turkish immigrant consumers, resident in Germany
• Kiene, Ralf (2011): "Allokation von Kommunikationsbudgets" Eine empirische Analyse von Einflussfaktoren auf die Entscheidungsfindung im Rahmen der Allokation von Kommunikationsbudgets unter besonderer Berücksichtigung entscheidungsträgerbezogener Parameter
• Engelmann, Jens Lothar (2009): "Wirkung und Wirkungsparameter von Kundenzeitschriften" Wirkungstheoretische Analyse und feldexperimentelle Befunde