SHB spotlight

A master’s degree - including SAP training

Training for tomorrow’s managers and specialists

In a joint project with the School of Management and Technology at Steinbeis University Berlin, SRH Heidelberg and Munich’s technical university, TUM, the German software giant SAP is now offering the SAP Corporate Master Program – a practical degree aimed at addressing the needs of future business.

The international degree is integrated into students’ full-time employment within business and promises to foster and educate talented up-and-coming managers at companies and consultancies from a variety of sectors of industry. A common theme of the courses within the program is to certify students as qualified SAP consultants.

The universities involved in the master’s program are responsible for the academic content of the degrees, as well as teaching and examinations, while SAP Education trains and examines students towards SAP certification.

The SAP Corporate Master Program is tailored to business needs and underpinned by wellgrounded academic learning, making it a welcome addition to the IT employment market. This unique program opens many doors to promising careers. As well as exposing students to live projects, the internationally recognized certification as an SAP consultant underscores candidates’ qualifications. The SAP Corporate Master Program is an opportunity for companies and SAP partners to nurture future managers early – and gain loyalty.


Isabel Lindner
School of Management and Technology at Steinbeis University Berlin (Filderstadt)

Ethics, intrinsic value and sustainability in the financial system

Berlin convention on 3 and 4 September 2010

The economic and financial crisis has affected many areas of society, calling for an honest and thorough examination of values, ethical issues and morals. This key issue will be tackled jointly by scientists and representatives from all areas of society at the first financial ethics convention, to be held in Berlin in September 2010. Prof. Dr. Dr. Sabine Meck and Prof. Dr. Jens Kleine (School of Management and Innovation (SMI), Steinbeis University Berlin), along with Prof. Dr. Frank E. W. Zschaler of the Catholic University of Eichstätt/Ingolstadt and Professor Frits van Engeldorp Gastelaars of Rotterdam’s Erasmus University, are inviting people to take part in a critical, interdisciplinary discussion of ethics, intrinsic value and sustainability in the financial system.

The convention is targeted at academics and students just as much as representatives of everyday business, political and social practice. The following speakers are already known to be attending: Prof. Dr. Günter Endruweit (emeritus at Christian Albrechts University, Kiel), Prof. Dr. Thomas Pittrof (Catholic University, Eichstätt/Ingolstadt), Prof. Dr. André Habisch, Prof. Dr. Frank E. W. Zschaler, Prof. Dr. Max Otte (Worms University of Applied Sciences), Nikolaus Piper (Süddeutsche Zeitung), Karl Reichmuth (Reichmuth & Co. private banking, Lucerne), Prof. Dr. Peter Schallenberg (University of Paderborn), Prof. Dr. Nils Goldschmidt (Universität der Bundeswehr München), Dr. Dr. Eberhard Fedtke, attorney, and Dr. Harald Schmidt (Catholic University, Eichstätt/Ingolstadt).

Important representatives of business, society and the church will discuss a variety of issues in speeches and panel discussions, including:

  • Ethical financial investments – a real possibility?
  • Corporate governance within financial institutions – a failure?
  • Earning money through sustainability – qualitative versus quantitative growth
  • Moral hazard after the crisis – how can responsibility be re-established?
  • Can an ethical attitude towards money be learned?

All eyes on production, quality and management

The Materials and Production Bachelor Degree rolls into action

In today’s global economy, companies cannot survive without interdisciplinary thinking and a thorough technical understanding of a variety of topics: development, production, project management, logistics, the supply chain, and marketing. The engineering- based bachelor’s in Materials and Production was launched by the Steinbeis University Berlin in January 2010, which graduates complete as a Bachelor of Engineering.

On the degree program, students are taught about key subjects, such as materials engineering, lightweight construction strategy, product development, production processes, manufacturing and automation technology, measurement technology and quality assurance, in tandem with management techniques, HR development and personnel management.

To supplement theory with applied examples, the program is supported by business partners such as Zeppelin, the measurement technology specialist, which shows measurement technology to students on live applications as part of their advanced options.

Students on the executive degree submit “transfer” papers, attend expert workshops, and go on study trips within Germany and abroad.

Thorough education for Gernsbach and the surrounding area

Inauguration ceremony at the Steinbeis Business Academy

The Steinbeis Business Academy’s move from Kuppenheim to Gernsbach near Baden-Baden in January was marked with a special inauguration ceremony. The academy’s links with the area were central to selecting the new location. A variety of guests from the world of politics, business and other areas were invited to view the new building and meet Steinbeis staff.

Change and transition looks gladly on those who enjoy life” – with these opening words, Birgit Gaida, director of the Steinbeis Business Academy (SBA), welcomed her guests. This sense of change at the university is reflected in its new choice of building, which offers nearly two thirds more floor area. Prof. Dr. Peter Dohm, also an SBA director, believes that partnership with other educational establishments in the area holds strong potential, as has already been the case with other Chambers of Trades and Crafts, administration and business academies, and university clinics.

For Gernsbach, the arrival of the new academy boosts the town’s image as a center of learning. “This is an opportunity for all of us,” stated Dieter Knittel, the town mayor, explaining how much “soft” location factors matter. As Knittel says, Gernsbach now benefits from an educational spectrum ranging “from nursery school to PhD”. The director of the Sparkasse bank, Martin Seidel, welcomed the 25 new tenants on the first floor of his building. He is certain to have found “the right partner” and sees the injection of life in the building in Eisenlohrstrasse, which has been re-dubbed the Competence Center for Finance and Education, as a positive development. The SBA’s move into the building went smoothly, without interrupting normal Sparkasse business.

BSc in Complementary Medicine

New bachelor’s program for medicine students

Steinbeis University Berlin is launching a new bachelor of science degree in 2010 for students of medicine. The 3-year BSc in Complementary Medicine will start with advanced options in Traditional Chinese Medicine (TCM).

The degree program was developed in cooperation with independent German and international medical practitioners, registered natural health professionals (German Heilpraktiker), experts, scientists, practicing professionals, and professional associations at Steinbeis University Berlin. The degree is designed exclusively for individuals involved in therapeutic practice: Heilpraktiker, health professionals with sectoral approval to practice as a Heilpraktiker, and doctors. The primary aim of the degree is the ongoing provision and acquisition of treatments and therapeutic skills, as well as specialist knowledge pertinent to treatment from the field of complementary medicine. “Complementary medicine” in the narrower sense includes specialties such as Traditional Chinese Medicine, homeopathy, osteopathy, chiropractics and naturopathy. Course content is being prepared for advanced options in these areas.


Dr. Rolf Schneider
Steinbeis Transfer Institute Institute of Complementary Medicine (INCOM) at Steinbeis University Berlin (Berlin/Kitzingen)

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