Media library

Prof. Dr. Sebastian Feldmann is a Steinbeis entrepreneur at the Steinbeis Transfer Center for Mechatronics and Robotics (NectOne). How justified is the fear of job losses due to the use of AI and robots? In this issue, Prof. Dr. Sebastian Feldmann explains the actual impact of automation and artificial intelligence on the labor market – and where common misconceptions lie. He also discusses strategies that society, business, and politics can use to respond to change and trends that will shape the future of work. More information is available in the online edition of Steinbeis Transfer Magazine: Steinbeis: Künstliche Intelligenz: Der unsichtbare Tsunami in der Arbeitswelt

Prof. Dr. Thomas Breyer-Mayländer is a Steinbeis entrepreneur at the Steinbeis Consulting Center for Leadership in Science and Education. How can effective leadership development truly be achieved? In this issue, Prof. Dr. Thomas Breyer-Mayländer discusses the typical mistakes companies make—and what they can learn from them. He also explains how modern human resources development is responding to new challenges and which strategies can be used to achieve sustainable success. More information is available in the online edition of Steinbeis Transfer Magazine: https://transfermagazin.steinbeis.de 

Maria Rigal (WiR GmbH Ravensburg District) and Vera Holzner (WiR GmbH Ravensburg District & Steinbeis Transfer GmbH at Ravensburg-Weingarten University of Applied Sciences) are guests in a new edition of “3 Questions for...”. In this episode, they talk about what motivated Maria Rigal to take over the management of WiR, why the topic of economic development is particularly close to Vera Holzner's heart, and what developments will shape the future of economic development. More information is available in the online edition of Steinbeis Transfer Magazine: https://transfermagazin.steinbeis.de 

In this episode of “3 Questions for...”, Dr. Helmut Döring from the Steinbeis Research Center for Management Automation talks about why the topic of management automation is particularly important for companies right now. He highlights specific areas of application where artificial intelligence and management automation can already be used today and explains how his research center supports companies in successfully tapping into this potential. Three insights that illustrate how AI and management automation contribute to the future viability of companies. Further information is available here: Online version of the Transfer magazine

Dr. Jürgen Jähnert is the managing director of bwcon GmbH in Stuttgart. In this episode, he discusses why willingness to change is a key success factor, the decisive advantages that networks offer in times of change, and what companies should pay particular attention to when it comes to lifelong learning – three ideas for future-proof organizations. Further information is available here: Online version of the Transfer magazine

Reiner Lohse is a Steinbeis entrepreneur at the Steinbeis Transfer Center for Technology and Innovation Management in the district of Göppingen. In this episode, he talks about the most important tasks of economic development and shows how the Steinbeis network can support companies—especially small and medium-sized enterprises—in meeting current challenges. He also talks about a real-life project that has stayed with him and explains what makes it so extraordinary. Further information is available here: Online version of the Transfer magazine

Dr. Mitja Echim is the managing director of TOPAS Industriemathematik Transfer GmbH. In this episode, he explains where his enthusiasm for mathematics comes from and how SMEs in particular can benefit from TOPAS' services. He also discusses the “war for talent” and how he believes it can be won. Further information is available here: Online version of the Transfer magazine

In this episode, Prof. Dr. Christoph Wagener talks about corporate cultures that promote innovation and ethical mission statements. Why a clear set of values promotes innovation, what elements an ethical corporate mission statement should contain – and what typical mistakes organizations make when developing one. Further information is available here: Online version of the Transfer magazine

In this episode, Prof. Dr.-Ing. Markus Weinberger discusses the potential of the metaverse for small and medium-sized enterprises. He explains why SMEs in particular can benefit from a well-thought-out metaverse strategy, what classic mistakes companies make during implementation, and what specific recommendations he has for a successful start. Further information is available here: Online version of the Transfer magazine

The future of education and key competencies. Which skills will be crucial in the future? How should the education system be structured to optimally prepare skilled workers? And how can the balance between tradition and innovation be achieved? Dr. Ing. Peter Schupp, Managing Director of SCMT Steinbeis Center of Management and Technology GmbH, provides answers to these questions. Further information is available here: Online version of the Transfer magazine

Düsseldorf Airport and the Ferdinand Steinbeis Institute have launched a pilot project to enable seamless, congestion-free mobility between planes, trains, and public transport through digital networking and the use of artificial intelligence. Prof. Dr. Daniel Werth and Maximilian Werling from the Ferdinand Steinbeis Institute provide exciting insights into the “SkyTrain Data Space” project and explain, among other things, what the biggest challenges were during implementation. Further information is available here: Online version of the Transfer magazine

Why do many AI projects in manufacturing fail, even though their potential is enormous? What role does continuing education play in the success of AI applications? And what skills should be taught in school to prepare the next generation for the world of AI? In this episode, Prof. Dr.-Ing. Christian Döbel from the Steinbeis Transfer Center for Integrated Systems and Digital Transformation (ISD) provides exciting insights into his work and shares valuable practical experience. Further information is available here: Online version of the Transfer magazine

In this episode, Dr. Stephan Issler from the Steinbeis Transfer Center for Component Strength and Safety, Materials and Joining Technology answers three questions on current topics in his field of work. He talks about the challenges posed by digitalization and technology convergence, the importance of 3D printing in his work, and the increasing requirements for the accreditation of laboratories for component testing and material properties. Further information is available here: Online version of the Transfer magazine

In this episode of “3 questions for,” we welcome Dr. Wolfram Dreier from the Steinbeis Transfer Center for Conflict Resolution, who provides exciting insights into the topic of conflict management. Dr. Dreier not only shows how companies can better manage conflicts, but also how they can use them as opportunities. He provides valuable tips, especially for small and medium-sized enterprises, on how to increase innovative strength through effective conflict management. Further information is available here: Online version of the Transfer magazine

How can SMEs ensure their long-term competitiveness under the current conditions? We asked Prof. Fritz J. Neff (Steinbeis Consulting Center for Analysis and Expertise) this and two other questions. Further information is available here: Online version of the Transfer magazine

What are the most common mistakes companies make on the path to digital transformation? We asked Steinbeis entrepreneur Prof. Dr. Steffen Jäckle (Steinbeis Transfer Center Business Development Excellence BDX) this and two other questions. Further information is available here: Online version of the Transfer magazine

What are the biggest geopolitical risks for SMEs in terms of innovation in the future? We asked Steinbeis entrepreneur Dr. Andrej Heinke (Steinbeis Consulting Center Corporate Foresight) this and two other questions. Further information is available here: Online version of the Transfer magazine

What are the three most important factors for success in social innovation? We asked Stefan Wilke, CEO of MindTags Group GmbH, this and two other questions. Further information is available here: Online version of the Transfer magazine

Are we focusing too much on technology and not enough on people in the digital transformation? We asked Steinbeis entrepreneur Prof. Dr.-Ing. Markus Weinberger (Steinbeis Transfer Center Digital Expertise) this and two other questions. Further information is available here: Online version of the Transfer magazine

bwcon GmbH, a company in the Steinbeis network, has fundamentally changed its organizational structure to promote and encourage better collaboration. We asked Managing Director Alexandra Rudl three questions about this transformation. Further information is available here: Online version of the Transfer magazine

A student residence as an energy-plus building: Leonie Nietfeld from the Steinbeis Innovation Center energieplus accompanied the campoV project and answered three questions for us. Further information is available here: Online version of the Transfer magazine

Steinbeis entrepreneur Dr. Markus Thies is already the 15th interviewee we have asked three questions about “stämps.” He developed the bonus card app together with his colleagues from the Steinbeis Research Center for Explorative Digitalization Solutions. Further information is available here: Online version of the Transfer magazine

We asked Steinbeis entrepreneur Prof. Dr.-Ing. Frank Deinzer from the Steinbeis Transfer Center New Media and Data Science three questions. He played a key role in the development of the SimpleLoc indoor navigation system and is an expert in augmented reality. Further information is available here: Online version of thes Transfer magazine

How can SMEs benefit from interactive systems? We asked Professor Dr.-Ing. Thomas Ritz these and two other questions in a short interview. He is a Steinbeis entrepreneur at the Steinbeis Transfer Center for Usability and Innovative Interactive Systems for Information Logistics, and one of the things he values most in his projects is user-friendliness. Further information is available here: Online version of the Transfer magazine

Prof. Dr.-Ing. Aleksandar Jovanovic is a globally successful Steinbeis entrepreneur and expert on entrepreneurial risk. In our first short interview in English, he answers three questions on the topics of risk management, resilience, and knowledge transfer. Further information is available here: Online version of the Transfer magazine

Dr. Rita Triebskorn, professor at the University of Tübingen and Steinbeis entrepreneur (Steinbeis Transfer Center for Ecotoxicology and Ecophysiology), is an expert on water pollution and answered three questions for us on this topic. Further information is available here: Online version of the Transfer magazine

Three questions about risk management and the role AI can play in it – and three answers from Sebastian Renken, a research assistant at the Ferdinand Steinbeis Institute. For more information, click here: Online edition of the Transfer magazine

Steinbeis entrepreneur Prof. Dr. Steffen Jäckle from the Steinbeis Transfer Center Business Development Excellence BDX in Ravensburg explained to us in our short interview what sales could look like in times of crisis and in the future. Further information is available here: Online version of the Transfer magazine

Prof. Dr. Ralf Schimkat (Steinbeis Transfer Center for Agile IT Management) and Prof. Dr. Rainer Mueller (University of Konstanz) jointly developed the PIPE (Project-In-Project-Experience) concept and answered three questions for us about it. Further information is available here: Online edition of the Transfer magazine

This time, we had three questions for Beate Wittkopp (Steinbeis Transfer Center TransferWerk-BW) and Hanna Schäfer (Steinbeis Europa Zentrum, Steinbeis 2i GmbH). The experts spoke with us about the characteristics of effective networks and how to maintain them. Further information is available here: Online edition of the Transfer magazine

Wolfgang Müller is a three-time Steinbeis entrepreneur (Steinbeis Transfer Center for Business, Start-ups, and Local Government; Steinbeis Transfer Center Infothek; Steinbeis Innovation Center for Knowledge + Transfer) and a networker through and through – which is why we asked him three questions about networking. He knows the challenges involved and understands the keys to success. For more information, click here: Online edition of the Transfer magazine

In this episode, Dr.-Ing. Jürgen Jähnert answered our three questions. As managing director of the Steinbeis companies bwcon GmbH and bwcon research gGmbH, he understands the importance of collaboration, the risks it can entail, and what makes it successful. Further information is available here: Online edition of the Transfer magazine

In our mini-interview, we spoke with Professor Dr. Wolfgang Ertel, a Steinbeis entrepreneur at the Steinbeis Transfer Center for Artificial Intelligence and Data Security (KIDS). He shared with us which future scenario he considers most likely regarding our coexistence with AI and how it can help with climate protection. Further information is available here: Online edition of the Transfer magazine

We’ve asked three more questions! Our interviewee was Professor Dr. Rainer Elste, a Steinbeis entrepreneur at the Steinbeis Consulting Center Sales and Marketing Institute (VMI). Among other things, we wanted to know from him what role sustainable sales play in e-commerce and what makes sales consulting unique as a form of knowledge transfer. For more information, click here: Online edition of the Transfer magazine

In our cross-media interview series, we’re asking Prof. Dr.-Ing. Manfred Norbert Fisch three questions this time. He is a Steinbeis entrepreneur at the Steinbeis Innovation Center energieplus, and his work focuses on topics such as green hydrogen and climate-neutral buildings. For more information, click here: Online edition of the Transfer magazine

In the first episode of our cross-media interview series, we ask Dr. Marlene Gottwald three questions. She works as a Senior Research Fellow at the Ferdinand Steinbeis Institute (FSTI) and is committed to promoting technological literacy among the general public as part of the #techourfuture project. More information about #techourfuture is available here: Online edition of the Transfer magazine