Steinbeis Consulting Center Intercultural & Corporate Design (I&CD)
Albert-Einstein-Allee 53
89081 Ulm
Germany
89081 Ulm
Germany
- Phone: +49 172 3855943
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Management:
- Prof. Dipl.-Des. Susanne Radtke
Our aim is to raise awareness within the business community of the importance of strengthening brand identity and cultural distinctiveness in the fields of design, communication and marketing, and to advise, engage and support clients in this regard. As part of this process, the company’s media and touchpoints are reviewed for relevance and intercultural sensitivity and adapted conceptually.
Prof. Susanne Radtke
Services
- Intercultural training and conferences
- Intercultural design language
- Applied research
- Consultancy services
Key topics
- Intercultural training for the international market
- CI/CD consultancy services
- Application-oriented research projects – empirical social research
- Extension of traditional design strategies within culture-specific use cases, e.g. through eye-tracking methods
- Organisation of seminars, workshops and conferences:
- Long-term awareness-raising and skills development regarding intercultural versus individual/local perceptions
- CI and branding workshops
- Skills analysis and development for internationalisation
- Promotion of intercultural competence and respectful communication
- Planning and organisation of international/multicultural design conferences
Project examples
- Intercultural workshops
- Evaluation of a series of intercultural workshops (2009–2021) – in progress!
- App development for two innovation awards: Baden-Württemberg Ministry of Economic Affairs, Labour and Tourism, Innovation Vouchers funding programme
Media
Steinbeis Transfer Magazine
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“Being aware and attentive, being open and willing to engage with new things” (Transfer 2/2022)
An interview with Steinbeis Entrepreneur Professor Susanne Radtke