Steinbeis Transfer Center Business Development

Alongside our 30-strong team, we offer products and services to several target groups –

• Students, teachers, and people interested in education who are also interested in the topics of career orientation in schools, business knowledge in schools, and the promotion of entrepreneurship at educational institutions. To this end, we offer consulting, business games (business simulations), and e-learning modules. Examples of our projects include the nationwide JUGEND GRÜNDET (Young Founders) competition and projects such as Start-up BW Young Talents.
• Women in leadership positions: internet portal, mentoring programs, and web seminars
• For SMEs and large companies, we offer consulting and the introduction of marketing intelligence solutions. MANAGEMENT MONITOR, our business intelligence software, is used for this purpose, building company-wide marketing intelligence platforms.
• Marketing communications and online marketing: We support companies and public institutions with communication planning, the implementation of communication campaigns, and the development and operation of internet portals. This also includes current online instruments such as social media monitoring, the running of social media campaigns, search engine optimization, and Google Adwords.
• Further information and links: see homepage (contact box)

• School and business
• Professional orientation in schools and educational institutions
• Women in management positions
• Marketing intelligence and management monitoring
• Online marketing
• Marketing communications

Steinbeis Transfer Magazine

• Editorial (Transfer 2/2022)
  
• Let’s actively shape change together! (Transfer 3/2019)
  Steinbeis experts from Pforzheim turn the spotlight on change, people, and sustainable target-setting
• “A diversity of opinions results in people making better decisions” (Transfer 1/2018)
  An interview with Professor Dr. Barbara Burkhardt-Reich and Professor Dr. Elke Theobald, directors of the Business Development Steinbeis Enterprises at Pforzheim University
• Mastering the Transition to a Modern Working World Thanks to Entrepreneurship Education (Transfer 3/2016)
  Young founders’ initiative teaches innovative thinking and entrepreneurialism
• Come on companies – show some commitment! (Transfer 4/2015)
  Entrepreneurship can be learned. But more established enterprises have to be aware of their responsibilities, too.
• Understanding the Market and Keeping an Eye on Competitors (Transfer 4/2014)
  Management Monitor: Steinbeis tool helps analyze markets
• New ways to answer supervisory board requirements (Transfer 2/2014)
  Personal advice for companies and supervisory boards in Baden-Württemberg
• Silicon Valley Calling! (Transfer 4/2013)
  The winning Youth Start Ups teams visit Silicon Valley
• “We shape the future with our projects! (Transfer 2/2013)
  An interview with Prof. Dr. Elke Theobald and Prof. Dr. Barbara Burkhardt-Reich
• Keeping an eye on the market (Transfer 3/2012)
  Steinbeis CI system helps companies analyze competitors
• Hello Germany – With “Youth Start-Ups” in the USA (Transfer 4/2011)
  “Youth Start-Ups” – the winning team reports from Silicon Valley
• School, meet company (Transfer 3/2010)
  Steinbeis Transfer Center breaks new ground in business games
• Another success for “Youth Start-Ups” (Transfer 3/2010)
  Young founders make waves in Baden-Württemberg
• The Northern Black Forest Cup (Transfer 3/2010)
  
• Youth Start-Ups head to Silicon Valley (Transfer 1/2010)
  The 2009 winners go on tour in California
• Recommended by consumer test organization Stiftung Warentest: start-up portal NewCome.de (Transfer 3/2009)
  
• “Young Founders” – a success story (Transfer 2/2009)
  Welcome to San Francisco! The 2008 winning team tours the US
• Steinbeis team from Pforzheim wins Innovation Award (Transfer 2/2009)
  CeBIT 2009 achievement
• An exceptional Place in the Land of Ideas: “Jugend gründet” (Transfer 3/2008)
  
• “Young Founders” winning team heads to Silicon Valley (Transfer 1/2008)
  
• Steinbeis in the ‘Land of Ideas’ 2008 (Transfer 4/2007)
  
• Tomorrow’s hi-tech, tomorrow’s entrepreneurs (Transfer 3/2007)
  Final of the online competition for “Young founders”