„Innovation is when the market shouts Horray!“
Prof. Dr. Werner Bornholdt was born in 1945. After he studied, postdoctoral and after several years as a management consultant, he was appointed professor at the University of Furtwangen in 1984 in order to take part in the best possible interlocking of research, teaching, practice and consulting in Baden-Wurttemberg. He taught and researched there until 2010 in the faculty of Product Engineering / Industrial Engineering. His focus is on project management, product marketing, strategic marketing, technology and innovation management, rhetoric and sales psychology. He has the distinction of an integrated approach which says that technology (extend feasibility), marketing (satisfy needs) and management (ensure success) always have to interact, with the result that students respected and liked him.
In 1988 Werner Bornholdt started his career at Steinbeis with founding the Steinbeis Transfer Center New Products in Villingen- Schwenningen as a service center for technology transfer between science and medium-sized enterprises. The transfer center deals with consulting and expertise for medium-sized enterprises and innovations, the training and coaching of entrepreneurs, promoters of trade and investors in the subject management and marketing of new products. Furthermore it collects, evaluates and transmits information and accompanies technology transfer. In 2010 Werner Bornholdt passed on the direction of the center to his successor.
At the same time of the foundation of the Steinbeis Transfer Center, he started to share his extensive know-how as a lecturer at universities and in seminars for the industry and lending business. Among other universities there was also the Steinbeis University Berlin. He was also able to give impulses with his integrated approach there. As a result, in 2006 he was appointed Professor h. c. at the Budapest Business School where he also taught. Publications document his expert knowledge.
Werner Bornholdt has been and is particularly valuable for Steinbeis, because he integrated the „vertical” projects in a holistic approach. His Business-Check with the Steinbeis competence star is for many consultants a standard tool.