The artist Udo Schöbel has seen a lot of success on German TV with his gaudy pop art commercials. He also creates portraits of prominent contemporary figures. His success has led to a flood of portrait requests from celebrities like Nora Tschirner, Nina Hagen and the rapper Smudo. For his Stuttgart exhibition, SEITEN WECHSEL (“Switching Sides”), the multidisciplinary master of media used a digital placard made by netvico to share his offbeat comic world with visitors. Steinbeis has had a stake in netvico since its foundation.
When German kids are encouraged to hop around to bunny music on the children’s channel KI.KA, or Eckart von Hirschhausen is handing out portraits to winners on the “Frag doch mal die Maus” show (“Just ask the mouse”), Udo Schöbel is the talent behind the scenes. The Stuttgarter, who now lives in Berlin, is an all-rounder and always at the center of the action: delivering concepts, designs, animations, even the music. The fast-moving world of the comic pop-artist is a perfect match with digital signage from netvico. So the duo decided to set up a multimedia eye-catcher: a digital placard system at the SEITEN WECHSEL exhibition, displaying clips Schöbel’s fictional character Karl Anton – including sound.
The digital placard system developed by netvico is used to present all kinds of information, whether in public areas or in corporate communications and employee relations. The advantage of this kind of digital signage is that it is easy to update, as content can be replaced quickly. It also displays moving images, thereby scoring highly on emotional appeal and most definitely turning heads.
Michael Weiss
netvico GmbH (Stuttgart)
mweiss@netvico.com
Manfred Mattulat
Steinbeis Beteiligungs-Holding GmbH (Stuttgart)