SHB spotlight

Engineers, wearing a development manager's hat?

Seminar program for design and development management

Performing better, adapting to changing requirements, adjusting to new frameworks in professional education: the traits that make senior managers, who want to perform and stay ahead.

Management and leadership training has to do more than impart selected bits of information and knowledge within distinct areas. It was this firm conviction that prompted Steinbeis University Berlin’s Steinbeis Transfer Institute Development and Management to set up a degree and seminar program called “Design and Development Management”. Engineered especially for managers and business leaders in design and development, the ekmMethode® is a central component of the course.

The Design and Development Management (ekmSTL) course gives students an overview of emerging fields within a general context. The aim is to provide capable employees with more broad-ranging insights that goes over and beyond traditional specialized knowledge – and thus equip then for their future role as senior managers. Geared to full-time employees, the Development and Research Management MBA (ekmMBA) instructs students in strategy, leadership and management. Managers learn and refine the soft skills they need for their position, and all students reap the benefits of real-world tools and methods tailored to the demands of design and development. Aimed at heads of design and development in SMEs, the seminar entitled “The Design and Development Director in the Interplay Between Leadership and Management” (ekmTOP) provides a business-oriented forum to learn from renowned experts and share experiences with colleagues.


Prof. (asoc. univ.) Dipl.-Wirtsch.-Ing. Arno Voegele
Steinbeis Transfer Institute Development & Management at Steinbeis University Berlin (Berlin/Stuttgart)

SteinbeisMBA exceeds required standards

Re-accreditation successfully gained

The SteinbeisMBA degree offered by Steinbeis University Berlin (SHB) has been reaccredited by the Foundation for International Business Administration Accreditation (FIBAA). On several criteria used by the FIBAA for masters programs, the program actually exceeds quality standards.

The appraisal experts highlighted the following strengths of the SteinbeisMBA program:

  • The positioning of the degree on the education and employment market
  • Partnerships with industrial enterprises
  • The selection process
  • The combined approach towards theory and practice
  • The focus on skills and qualifications
  • The teaching of management theory
  • Vocational empowerment
  • Practical insights provided by teaching staff
  • Supervision given to students by teaching staff.

The SteinbeisMBA was formed by combining previous compulsory attendance MBA programs offered by SHB departments and providing different in-depth topics as compulsory electives. The FIBAA auditors see this as a positive move: offering MBAs “under one roof” in the future will bolster the profile and standing of SHB. “With the figures we examined, the university successfully proved the positioning of the in-depth topics already audited in the first round of accreditation – sometimes most impressively.”

Marburg SBA Study Center successfully certified

DEKRA certification

Steinbeis Business Academy’s Marburgbased Study Center – an academy of Steinbeis University – was officially approved by auditors DEKRA Certification in July 2009. Working in partnership with Steinbeis Business Academy, the academy provides bachelor degrees. Certification effectively means that courses are approved under German regulations governing “Recognition and Approval for Further Education and Training” (AZWV).

Given the growing importance of vocational staff training, the Federal Employment Agency has announced a variety of sponsorship programs aimed at fostering the education of people in full-time employment. Take a project called WeGeBau. Now that it is approved and certified, the Steinbeis University’s academy in Marburg can offer courses which are eligible for support.

Once they have successfully fulfilled eligibility criteria, participants can redeem their education vouchers at the Federal Employment Agency. There is also the possibility for employers to receive an allowance on staff costs while people are outside the place of business to attend courses. Another agency that gave the Steinbeis University academy its stamp of approval for the training courses was Weiterbildung Hessen e.V.

MBE students discover Korean culture

Seminar in Korea

As part of the overseas study placement, 80 participants on the Steinbeis University Berlin’s MBE masters program took a 5 day intensive course at partner university SKK University Graduate School of Business in Korea. The aim of the program is to provide students with insights into the business world of Korea and Korean management strategies.

Apart from attending lectures on Buddhism, management, strategy, and marketing, the course participants were also given the opportunity to take cooking courses, watch traditional musicals, and go on sightseeing trips. It was all part of a program to get know Korean culture. Other cultural highlights on the agenda included traditional tea ceremonies, a visit to the country’s biggest book shop, the Kyobo Book Center, and an evening’s karaoke singing with Korean students.

The aim of the partner university’s trip to Korea is to promote business synergies between Korea and Germany, fuelled by the students who become acquainted with Korean culture and ways of doing business in the country. The visiting MBEs received good coverage in the media, including a variety of newspaper articles and even an appearance on Buddha TV.


Isabel Lindner
School of Management and Technology at Steinbeis University Berlin (Berlin/Filderstadt)

Germany 20 years after the wall fell

Discover the past to shape the future

November 9, 1989 – a monumental day in world history. To commemorate the 20th anniversary of the fall of the Berlin Wall, Professor Dr. habil. Frank Keuper, professor at the School of Management and Innovation, Steinbeis University Berlin, and Professor Dr. Dieter Puchta have published a book: “Deutschland 20 Jahre nach dem Mauerfall”, or “Germany 20 years after the wall fell”.

With their peaceful protests against the political, economic and social situation in their country, the citizens of the GDR not only paved the way for the end of the Cold War, they initiated the reunification of two social systems – a process that is unique to date in terms of its complexity, dynamics, and effect on all Germans. In this compendium, renowned authors from the fields of politics, culture, science, and economics report on the exciting times before, during and after the fall of the Berlin Wall. Some contributors recount very personal experiences and events. All outline the lessons to be learned from the past and show how these could shape the Germany of the future. The book’s diversity – politics, economics, and society – and its authors, were specifically selected to shed light on a wide range of topics. Thus, the volume addresses decision-makers and scientists dealing with political, economic and social issues, as well as general readers interested in contemporary history.

Share this page