Convergence in the TIME industry (the merging of four separate sectors: telecommunications, information technology, media and entertainment) has brought about sweeping changes in cross-media publishing. Andrea Müller, a Steinbeis University Berlin PhD graduate, conducted a detailed scientific investigation into German brand manufacturers and examined and evaluated a strategic approach to managing cross-media publishing service portfolios.
Products and services in the TIME industry are overlapping more and more, and being updated and embellished by novel functions. To succeed with their clients in the long term, service providers in this expanding field of industry must watch this trend closer by the day – especially when planning their service portfolio strategy.
Andrea Müller completed her PhD as part of a BMWi research project called M3V, a German acronym for “mobile multimedia multi-supplier sales information systems”. The project was supported by e-pro solutions, a spin-off company of the Fraunhofer-Society. As part of its “Transfer-oriented business administration research” series, Steinbeis has now published a book through Berlin-based publisher Logos: “Erfolgsfaktoren im Crossmedia-Publishing” (Success Factors In Cross-Media Publishing). The book outlines the results of empirical studies with some specific recommended actions – potentially valuable, future-proof inspiration for senior management and marketing managers, against the backdrop of a converging TIME industry.
Andrea Müller
Steinbeis University Berlin (Berlin/Stuttgart)
andrea.mueller@e-pro.de