Editorial

Dear Readers,

This year marks the 200th anniversary of the birth of the man many at Steinbeis consider our patron saint, Ferdinand von Steinbeis. Von Steinbeis was a pioneer of economic development and trade promotion in Baden-Wurttemberg. Driven by his tireless commitment, expertise and dedication to knowledge exchange, he quickly established a reliable network of professional partners. The results: outstanding transfer, economic development, and a dual education system.

Now, as then, these three pillars are central to every thought and action at Steinbeis. Our experts operate in some 50 countries worldwide in a close-knit network across a variety of specialist fields. Also part of this network, are more than 2500 students at the Steinbeis University Berlin, who draw on their acquired knowledge to the benefit of project companies. Steinbeis promotes economic development in a variety of local and regional markets, often within the framework of agency services.

In doing so, we provide competitive knowledge and technology transfer in the traditional sense of the word.

This knowledge and technology transfer is a powerful force, strengthening cooperation between the world of science and academia on the one hand and industry and politics on the other. It also provides a welcome boost to innovative processes. Particularly important are the plethora of transfer networks linking Steinbeis companies and local partners. Their work often results in strategic research partnerships which raise the potential of local innovation. This is complemented by Steinbeis’ involvement with customers, who are in competition at national and international level, resulting in valuable synergies for all parties. Overall this gives companies an edge over the competition in recruiting top people.

This year’s Steinbeis Day promotes the concept of forging links, with an emphasis on exchange of expertise between specialists in the network, and close dialog with customers. By presenting our centers’ activities, we provide an insight into the multifaceted nature of Steinbeis technology and management expertise. This edition of Transfer Magazine aims to inject momentum into transfer, simultaneously acting as a kaleidoscope – revealing innovative ideas and fascinating insights, and hopefully making you even more intimate with the full potential of our network.

 

Prof. Dr. Heinz Trasch

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