SHB spotlight

The Off Road Kids scoop two awards

The Off Road Kids Foundation from Bad Dürrheim has won no less than two awards in the national “365 Landmarks in the Land of Ideas” competition – one for its nationwide “streetwork system” for German street children, the other for founding the Institute for Education Management (IfPM) at Steinbeis University.

Since 1994, the new foundation, which works closely with streetwork bases in Berlin, Hamburg, Dortmund and Cologne, has helped save more than 1400 young people from a life on the streets. The system is funded by the foundation with government support – sponsors such as the Vodafone Foundation, Deutsche Bahn railways, the Schwäbisch Hall Sparkasse cooperative bank, ProSieben’s Red Nose Day and the Franz Beckenbauer Foundation make sure the money doesn’t run out.

The second prize was awarded for founding Bad Dürrheim’s first university department for education management (IfPM) as part of Steinbeis University (SHB) with the backing of the investment company Permira. Working in cooperation with SHB, last year the Off Road Kids Foundation started to offer the first ever executive degree program for teachers and trainers, even if they do not have the German “Abitur” (after completing high school). A second degree program will start in October.  

Business psychologists - in strong demand

Coherent teams and smooth processes can be essential in hard times. A new bachelors degree at the Steinbeis Business Academy (SBA) specializes in business psychology and the interplay between people, business interactions and the organization.

In partnership with the psychology consulting company PSEA, the SBA has set up an executive degree program encompassing all key areas of general management and social research, social interaction, organizations, personal management, conflict management, systemic perception and organizational psychology.

Students on the program learn to think about the psychology of business and discover how to deal with unmotivated staff, how to manage time efficiently, and how to manage meetings and techniques for solving conflicts. They are also primed for managing their company and staff successfully.

The first M.A. students embark on their studies

The School of International Business and Entrepreneurship (SIBE) at Steinbeis University Berlin (SHB) welcomed the first round of students to its Master of Arts program in January.

The new M.A. program at SHB targets university graduates with little or no work experience who have recently embarked on their career. Students who studied any discipline at a university, a university of applied science or a university of cooperative education are eligible. The program aims to give graduates – especially those with arts, social, law, technical or science degrees – a solid academic grounding for a career in a variety of industries or positions. This is achieved through the project-skills curriculum. Students who have already studied business can deepen and expand their theoretical knowledge with the M.A.

The Master of Arts in Management begins where knowledge and insights from the first degree end, providing first “on-the-job” experience in preparation for a management role. Students are expected to carry out a project with a bearing on the future of their company, strengthening their management understanding.

Management and product engineering for the managers of tomorrow

Steinbeis Business Academy (SBA) launched a new degree program in March in Gaggenau majoring in general management and product engineering. These disciplines have been combined with future developments in the employment market in mind: the manager of tomorrow will need a solid grasp of management skills and technical issues.

The new degree is ideal for technical specialists or managers in trade and industry, as well as graduates from engineering colleges. True to the tradition of the founding father of the dual education system – Ferdinand von Steinbeis – the program centers on transferring technological insights from science and academia into everyday business practice. The curriculum includes all key areas of general management such as business management, economics, marketing, financial management and managing people. Turning the spotlight on product engineering, students learn about production and material management, product development, automation engineering, technology and innovation management, and quality management.

The Carl Benz Business School, which was founded specifically to offer this degree, is co-funded by the Rural District of Rastatt, the town of Gaggenau, the Südwest-Metall Employers’ Federation, the Daimler factory in Gaggenau and the IGMetall union in Gaggenau.

Steinbeis Career Center renamed Steinbeis Center of Management and Technology

The Steinbeis Career Center, one of the largest schools at Steinbeis University, has recently started offering courses and development programs under its new name: Steinbeis Center of Management and Technology (SCMT GmbH).

As a school of learning and application, the SCMT will specialize in education while featuring research and consulting in its curriculum. The idea is that after generating knowledge (through research), this should be shared (education) and applied to business (consulting). By bridging the gap to business practice and adding Research and Education to its program, the SCMT now covers the entire spectrum of a “business school of excellence”. For SCMT managers this was the next logical step on the path to becoming one of Europe’s leading business schools: the new fields allow the SCMT to offer students and partner companies innovative research instruments, high teaching standards, close supervision and the direct knowledge transfer through specific research and consulting projects – with everything under one roof.

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