A Role Model for Demonstrating Values in Science, Transfer, and Society

The Steinbeis Foundation Transfer Award 2015 | Special Award

Prof. Dr. habil. Hans Jobst Pleitner is awarded the special Steinbeis Foundation prize for his many years of exemplary service in knowledge and technology transfer on behalf of the Steinbeis Network. The foundation honors him as a role model for demonstrating the values that are important in science, transfer, and society.

After completing an apprenticeship as an industrial management assistant at Siemens and its German subsidiary, the Deutsche Grammophon record label, Hans Jobst Pleitner went on to study business administration at the University of Munster and the St. Gallen Graduate School of Commerce, now part of the University of St. Gallen (HSG). Deciding on an academic career path, he stayed at St. Gallen and was awarded his doctorate in 1972, becoming an adjunct professor at the university that same year. Three years later, he became director of the Institute for Industry (IGW), now the Swiss Research Institute of Small Business and Entrepreneurship at the University of St. Gallen (KMU-HSG). At the age of 45 he wrote his habilitation thesis. From 1985 to 2000, he served as a tenured professor of general business administration with a focus on small and medium-sized enterprises (SMEs) at the University of St. Gallen.

Hans Jobst Pleitner made significant contributions to the establishment of Steinbeis University Berlin (SHB). As director of the IGW, he opened doors for the founding of the St. Gallen Management Seminar in Germany, which was one of the key academic programs at SHB. He also actively supported and influenced the development of SHB’s first programs of study. All of this was achieved thanks to his cooperation with Steinbeis, a very unusual course of action at the time. After receiving the status of professor emeritus at the University of St. Gallen in 2000, he became a professor for entrepreneurial management at SHB.

Over the last 15 years, Hans Jobst Pleitner has offered SHB exemplary dedication. In addition to his extraordinary commitment to teaching and advising students, he has shown devotion and support in the development of the project competence doctorate, which has been the main focus of his endeavors in recent years. He will retire his services to Steinbeis at the end of 2015. With this special award, Steinbeis would like to thank Hans Jobst Pleitner for his exceptional contribution to the success of SHB, while acknowledging his lifetime achievements in twoway knowledge transfer between academia and SMEs.


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