Training Spotlight

Data Scientists Learn the Fundamentals of How to Manage Data

Collaboration between SHB and the Bitkom Academy offering university certificate

Data and information are the most important raw materials of the 21st century. A prerequisite for digital transformation and connected manufacturing (Industry 4.0) is the ability to analyze and process existing data and acquire and integrate new data. However, many companies lack the skills and know-how to manage big data affectively and this competence gap is now being filled by data scientists. 

These scientists are not just specialists with powerful processing tools up their sleeves. More and more, they are slipping into the role of managers. Data scientists manage data projects and make analysis results more useful when a company is confronted with specific issues. The underlying aim is improving turnover and business performance. The Institute for Organization & Management (IOM) is a Steinbeis Transfer Institute based at Steinbeis University Berlin. It is now working with the Bitkom Academy to offer joint training to become a data scientist.

The training consists of five modules each spanning two days of classroom instruction. During these sessions, participants are taught all of the fundamentals required for their future role as data managers. The training offers detailed insights into the entire life cycle of data science projects, with particular emphasis on future application areas likely to involve data science projects; the techniques used to gather, process, and evaluate data; enhancing management skills required in professional data management.

The five training modules are:

  • Data Scientists – a vocation with a promising future: profile, application areas, potential
  • Data management and data governance: analysis and management, databases, data access, and data stewardship
  • Data acquisition and data integration in companies: in-depth modules on data engineering, data flows, IT architectures, data exploration
  • Data science algorithms – analysis and output: analysis techniques, statistical methods, and predictive analytics
  • Generation of business value and outcomes: visualization and communication of analysis results

The training is aimed at people in all areas of industry in decision-making roles – in management, business development, IT, project and data management – but also people responsible for teams beyond IT. After the course, participants are in a position to manage data projects at their own company, spearhead successful decision-making processes, and manage cost efficiency. They learn how to derive genuine value for their company from predictive analysis methods. The lecturers come from a variety of innovative and leading technology companies. After passing the final exam, students gather the official title of a Certified Practitioner of Data Science (SHB). This is awarded by SHB in collaboration with the Bitkom Academy. The first round of training starts in September 2016.


Prof. Dr. Andreas Aulinger
Steinbeis Transfer Institute for Organization & Management (IOM) (Berlin)

Personal Resilience: A Key Qualification

SHB certification course provides solid training

People in business often hear the word “resilience” – the mental ability to cope with pressure. Why talk about problems and setbacks if personal resilience provides you with the means to solve those problems? Resilience is about staying calm when the going gets tough and stress starts to build, about standing tall after setbacks or a crisis, about taking a constructive approach to negative situations and changes. 

The demand for professional training with a real long-term impact continues to grow, and more and more attention is being given to health issues in a variety of areas – from private situations to professional settings. Statistics on the growing number of burnout cases show that more and more people display the telltale signs of too much stress, in all occupations. As part of a collaborative project with the Mauritz Academy, the competence institute unisono, a Steinbeis Transfer Institute at Steinbeis University Berlin, is now offering a modular university certification course to become a Resilience Trainer (SHB).

Many courses these days focus on symptoms and medical conditions whereas the Steinbeis course is about learning ways to promote health and personal resilience. The new Resilience Trainer (SHB) qualification enables people to run courses within their own company, thus making their firm more adaptable to change and improving the overall health and efficiency of staff members. The focus throughout lies in seeing resilience as a new skill, one which will be increasingly defined by being adaptable and efficient, while also staying comfortable and in good health. More and more successful companies are now achieving this goal and these are skills that can be learned through resilience training.

The Resilience Trainer concept brings together not just the classic seven pillars of resilience (optimism, focusing on solutions, acceptance, commitment, self-awareness, self-reflection, and self-efficacy), but also other aspects of systematic working methods, solution-orientation, hypnosystemic therapy, and NLP. The aim of the training is to improve people’s ability to make things happen, foster flexibility, and combine this with personal interaction that is empathic, consistent, and based on right-brain communication.


Gudrun Jürß
Steinbeis-Transfer-Institut kompetenz institut unisono (Ulm)

Sebastian Mauritz

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