Steinbeis Transfer Magazine

Magazine for Know-how and Technology Transfer in Practice

Transfer Magazine illustrates Steinbeis’ primary focus: tangible problem-solving through successful know-how and technology transfer. Three times a year, we provide insights into the innovative projects carried out within the Steinbeis Network and look at the questions currently being investigated through research and development.

Our editorial department presents innovative methods and fields of technology through reports on customer projects and events, as well as interviews with experts. Published three times a year in both German and English, this Steinbeis Magazine offers insights into our approach to know-how and technology transfer in practice. The printed editions and digital versions reach a readership of more than 11,000 people with each of the three issues – including customers, partners, members of the entire Steinbeis Network and interested parties who can obtain our magazine free of charge.

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Transfer 03/2020

Feature Topic: The Carte Du Jour of the Future: When Algorithms Decide What Goes on the Menu

Compared to previous generations, we expect the food we eat to do a lot more these days. Whereas in the past, food was primarily about ensuring we were satiated, today we expect much more – food should be healthy, affordable, available in sufficient supply to everyone, and of course tasty. Aspects such as efficiency and sustainability are also becoming increasingly important for foods and beverages. Combined with the ever-growing population of the world, these expectations call for new solutions in the food and beverages industry, concepts that can only be offered with the help of disruptive innovation and new technology such as digital solutions. On the following pages, experts provide a sneak preview of what the menu of the future might look like and examine some of the technological and material tools that might be used, also showcasing actual projects that illustrate what is already possible today.

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Contact the Editor’s Desk

Anja Reinhardt  ▪  Steinbeis Foundation (Stuttgart)  ▪ media@steinbeis.de  ▪ +49 711 1839-622

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