Steinbeis Consulting Center Sustainability - Strategy - Innovation


For business founders

  • Start-up consulting, business plan coaching
  • Development of green business plans
  • Finding gaps in the market, successful specialization, finding customers, pricing, sourcing, funding
  • Sparring partner for launches and business development
  • Strategy and expansion consulting

For value-focused companies

  • Business coaching
  • Advisory services on developing corporate visions with a bearing on sustainability; strategy development and goal-setting
  • Development of a sustainability roadmap
  • Coaching of managers
  • Long-term planning workshops for staff and customers

Key Areas

For business founders

  • Getting things underway successfully – translating visions into reality
  • Investigating profitability and feasibility
  • EKS (“Engpasskonzentrierte Strategie”, Congestion-concentrated strategy): escaping the shark tank with a USP
  • Entrepreneurial design: matching people – matching markets
  • Effective partnerships and collaboration
  • Ingenious marketing strategies
  • Smart negotiation concepts
  • Women business leaders – doing things differently – achieving a work-life balance
  • Green business planning, even without green products or services

For value-focused companies

  • Being future-ready thanks to sustainability in your core business
  • The learning organization – step-by-step sustainability
  • Value competition instead of price competition – marketing strategies
  • Employer attractiveness by offering meaningful work
  • Moderation of staff and customer conventions
  • Being future-proof by raising the level of management coaching
  • Coaching for female managers who want to forge a career and run a family
  • Support with selecting suitable sustainability reporting

Project Examples

Maybe you’re also interested in: lecturing, group moderation, management

  • Lecturer in project management, moderation and startups, University of Freiburg and Protestant University of Freiburg
  • Management: series of seminars on leadership competence for staff working at SMEs, Heinrich Schmidt, Eschbach
  • Management of an EU project on the training of business founders with partners in Besançon, Rome, and Nice
  • Project management: prospects of ecological regional development, EURES Institute, Freiburg
  • Project management: product range analysis – development of environmentally friendly and social measurement criteria, Öko Institute, Freiburg
  • Project management: change management – development of a future-oriented trade association, DiCV Freiburg
  • Talks and seminars on business startups, e.g. for the German Chamber of Commerce and Industry, Freiburg Sparkasse savings bank, Freiburg chamber of craft industries, Comité Régional de Formation Besançon, Protestant University of Freiburg, Frau und Beruf, Uni Freiburg Startup Office, LK Breisgau-Hochschwarzwald Economic Development Department
  • Involvement in ifex, working committee: training business founders
  • Many years of experience in the coaching of managers


Steinbeis Transfer Magazine

Sustainable Jeans from Freiburg (Transfer 3/2016)
An example of a new kind of entrepreneurship

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Gerda-Weiler-Str. 69, D-79100 Freiburg
Phone: +49 761 400270-8
Fax: +49 761 400270-9
Management: Dipl.-Volkswirt Christel Rosenberger-Balz
(Stand: 12/05/2018)

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