Steinbeis Consulting Center Marketing - Intelligence - Consulting

• Marketing & sales consulting:
  • Strategic marketing and sales management
  • Strategy workshops, strategy coaching
  • Adaptive brand management
  • Sales control, sales cockpits
  • Customer relationship and retention management
  • POS and POC marketing concepts
  • Internal communications and internal marketing
  • Marketing, sales and communication monitoring
• Marketing intelligence & research:
  • Design and implementation of qualitative and quantitative market research (MarketScan)
  • Analysis of target groups and development of target group models
  • Analyses of willingness to buy, awareness and acceptance
  • Analyses of markets, potential, competitors and companies
  • External and internal customer satisfaction analyses
  • Positioning assessments
  • Consumer and shopper insights
  • Analysis-based management and steering systems (causal analyses)
• Project outsourcing & external project support:
  • Role as external project manager for defined projects
  • Recruitment of expert teams (brain-matching)
  • External project support (coordination, steering and accounting)
  • Project coaching
  • Project administration: contract negotiation, invoicing, project completion
  • Contacts to experts (networking)
• Media & communication services:
  • Design and implementation of integrated communications
  • Support in selecting and managing agencies
  • POS and POC media
  • Ambient, buzz and guerilla marketing

• Main industries: consumer goods, construction and building materials, trading, automotive, IT and telecommunication, aviation
• Main activities: B2B and B2C marketing, service marketing, market research

• DaimlerChrysler AG, Rastatt: Developed a service strategy for the Rastatt customer center
• Harley-Davidson GmbH, Frankfurt: Developed a marketing concept for Buell, an ancillary brand
• H.F. Bauer GmbH, Pforzheim: Developed an integrated positioning and CI concept for the Group
• HILTI, Liechtenstein: Building brands with myths: Developed creative yet cost-effective concepts using non-conventional communications channels to spotlight and bolster the myth behind the HILTI brand
• Brand Germany: Conducted an online expert survey to collect baseline information on how to lend Germany a forward-thinking brand image
• Procter & Gamble Beauty & Prestige, Schwalbach: Increasing sales partner satisfaction: Conducted an empirical study and looked at ways to make the partnering model even better
• T-Systems AG, Frankfurt: Evaluated and improved an awareness campaign about safety
• Lufthansa Flight Training, Frankfurt: Developed and implemented a causal-analysis-based management and steering system to ensure high levels of quality and delegate satisfaction during LFT training sessions
• Waldmann Lichttechnik GmbH & Co. KG, Villingen-Schwenningen: The interplay of color and design in office lighting – a color concept test
• Heidelberger Beton GmbH, Heidelberg: Designed and ran vision and strategy workshops
• KANN-Beton GmbH & Co. KG, Bendorf: Designed and implemented a customer satisfaction survey
• Peter Beton KG, Rheinau: Image and customer satisfaction survey, marketing and sales coaching
• Parador GmbH & Co. KG, Coesfeld: Developed a trade marketing model for the specialist wood trade, also reworked the POS presence
• Siemens AG, Munich (IK): Designed and ran an SAP user survey to act as a basis in developing activities to boost acceptance
• Siemens AG, Munich (ICN): Designed and conducted studies to measure internal customer satisfaction and structure activities for internal marketing
• Bosch GmbH, Leinfelden: Optimized the POS goods display in the electric tools shelf within the ‘Baumarkt’ distribution channel
• Kunz GmbH & Co., Gschwend: Developed a market introduction concept based on an empirical study of a new building material’s acceptance (architect survey)

Steinbeis Transfer Magazine

• “Good marketing has always been about whether and how the company generates value for the customer” (Transfer 3/2019)
  An interview with Prof. Dr. Konrad Zerr, director of the Steinbeis Consulting Center Marketing – Intelligence – Consulting
• Working World.Job Satisfaction.True Happiness. (Transfer 2/2012)
  Steinbeis Consulting Study
• Safe and sound (Transfer 2/2007)
  Gauging security awareness among staff

Steinbeis-Edition

• Steinbeis-Stiftung (Hrsg.); Zerr, Konrad (2012): "Arbeitswelt. Arbeitszufriedenheit. Lebensglück." Steinbeis Consulting Studie in Kooperation mit den Wirtschaftsjunioren Baden-Württemberg
• Zerr, Konrad; Fischer, Stephan; Steinbeis-Stiftung (Hrsg.) (2010): "Werte im Wandel?" Erwartungen junger Führungskräfte und wie Selbstständige und Arbeitgeber darüber denken