Digital Media and Communication

Digital transformation consulting: analysis of the existing digital infrastructure and identification of potential for improvement as well as development of individual, sustainable strategies for digitalisation
Corporate communication: optimisation of internal and external communication through the use of digital media and platforms to create more effective communication structures
Digital marketing strategies: creation of target group-oriented marketing concepts using digital channels and technologies to increase the visibility of your company in the digital space and optimise customer contact
Implementation of digital media projects and implementation of the result in the company
Organisational development: support in the implementation of digital change processes and adaptation of organisational structures to the requirements of the digital world
Human resources development: training and coaching to develop digital competences and to promote the digital training of your employees
Corporate culture: shaping a corporate culture that promotes innovation and digitalisation, actively supports the digital transformation and anchors it sustainably

Relaunch of the company homepage and implementation for new digital product offerings
Social media implementations for corporate communication
Expansion of the business model with digital components
Development of digital sales processes to acquire new customers
Search engine optimisation and content management optimisation
Introduction of artificial intelligence in marketing and sales
Introduction of digital-agile working methods for all employees

http://www.stw.de/su/2504

Johannisbeerweg 13, D-69469 Weinheim
Phone: +49 621 41051304
E-mail: SU2504@stw.de

Management: Prof. Dr. Gerald Lembke

(Stand: 04/26/2023)

Steinbeis Transfer Center Digital Media and Communication