Steinbeis Consulting Center Intercultural & Corporate Design (I&CD)

• Intercultural trainings and conferences
• Intercultural design language
• Application-oriented research
• Consulting services

• Intercultural trainings for international markets
• CI/CD consulting services
• Application-oriented research projects – empirical social research
• Extension of classical design strategies to span culture-specific application areas, e.g. using eye-tracking methods
• Running of seminars, workshops, and conferences:
  • Long-term sensitization and skills development to support intercultural vs. individual/local perception
  • CI and branding workshops
  • Analysis and fostering of competences required for internationalization
  • Promotion of intercultural skills; appreciative communication
  • Planning and implementation of international/multicultural design conferences

• Intercultural workshops
• Evaluation of an intercultural workshop series (2009-2021) – work in progress!
• App development – two innovation awards: Baden-Wuerttemberg Ministry of Economic Affairs, Labour, and Housing; the innovation voucher funding program

Steinbeis Transfer Magazine

• “Being aware and attentive, being open and willing to engage with new things” (Transfer 2/2022)
  An interview with Steinbeis Entrepreneur Professor Susanne Radtke