Services
- Strategic corporate development based on the Steinbeis Enterprise Competence Check (ECC)
- Thinking in terms of core competences and strategic success positions
- Analysis and positioning of strategic business units (product/market combinations)
- Business scouting - where are your markets of tomorrow?
- Marketing and sales
- Technical sales (market segments, target groups, customer acquisition, different forms of sales, etc.)
- Internationalization of technical products and services
- Market selection and market assessment
- Development and implementation of market entry strategies in foreign markets
- Supervision of international market development/expansion
- Sales and project management (“interim capacity”)
- Corporate foresight: Future management in technology-oriented family companies and support with business succession
Key Areas
- Commercialization of technical manufacturing products and capital goods
- Industry experience in plastics and textile technology, as well as the metal industry
- In-depth knowledge of selling technical applications, especially electronic and IT products used in electrical systems (including collaboration with end customers, planning offices, system integrators, and various trade partners)
- Many years of professional experience in the local and long-distance railroad industry (including international customer and project acquisition, or support with medium/long-term market development)
- Key account management, e.g. focused on state railroad companies; for a global electronics corporation in the field of transportation technology; centering on power plant and industrial automation
- Collaboration between medium-sized companies in the supply industry
- Lecturing on materials, production, and sales management, as well as corporate management; certified sales manager courses
Project Examples
- Sales and development projects at automotive supplier companies
- Initiation and development of a key account sales concept
- Internationalization of an electronic “star” product by approaching global end customers and setting up sustainable trade structures
- Market selection, market assessment, and market entry in India; several years of building and successfully managing a local subsidiary
- Reorganization of off-shore activities in China and Russia
- Support for a strategic partnership in Japan focusing on Southeastern Asia
- Leading position in the Austrian market through strategic OEM partnership
- Development of an international brand concept
Media
Steinbeis Transfer Magazine
Handout

http://www.stw.de/su/2377
Legals for this enterprise profile:
Steinbeis Beratungszentren GmbH | Adornostraße 8| 70599 Stuttgart
Phone: +49 711 1839-5 | Register Court Stuttgart HRB 25319 | An enterprise in the Steinbeis Network
Managing Director: Dipl.-Ing. (FH) Ralf Lauterwasser, Dr. Michael Ortiz | www.stw-beratung.de | beratung@stw.de