Steinbeis Consulting Center Sales Engineering and International Business Development


  • Strategic corporate development based on the Steinbeis Enterprise Competence Check (ECC)
    • Thinking in terms of core competences and strategic success positions
    • Analysis and positioning of strategic business units (product/market combinations)
    • Business scouting - where are your markets of tomorrow?
  • Marketing and sales
    • Technical sales (market segments, target groups, customer acquisition, different forms of sales, etc.)
    • Internationalization of technical products and services
    • Market selection and market assessment
    • Development and implementation of market entry strategies in foreign markets
    • Supervision of international market development/expansion
  • Sales and project management (“interim capacity”)
  • Corporate foresight: Future management in technology-oriented family companies and support with business succession

Key Areas

  • Commercialization of technical manufacturing products and capital goods
    • Industry experience in plastics and textile technology, as well as the metal industry
    • In-depth knowledge of selling technical applications, especially electronic and IT products used in electrical systems (including collaboration with end customers, planning offices, system integrators, and various trade partners)
    • Many years of professional experience in the local and long-distance railroad industry (including international customer and project acquisition, or support with medium/long-term market development)
  • Key account management, e.g. focused on state railroad companies; for a global electronics corporation in the field of transportation technology; centering on power plant and industrial automation
  • Collaboration between medium-sized companies in the supply industry
  • Lecturing on materials, production, and sales management, as well as corporate management; certified sales manager courses

Project Examples

  • Sales and development projects at automotive supplier companies
  • Initiation and development of a key account sales concept
  • Internationalization of an electronic “star” product by approaching global end customers and setting up sustainable trade structures
  • Market selection, market assessment, and market entry in India; several years of building and successfully managing a local subsidiary
  • Reorganization of off-shore activities in China and Russia
  • Support for a strategic partnership in Japan focusing on Southeastern Asia
  • Leading position in the Austrian market through strategic OEM partnership
  • Development of an international brand concept


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Mettnaublick 8, D-78224 Singen
Phone: +49 7731 919383
Management: Dipl.-Ing.(FH) Stephan Herrmann, MBA
(Stand: 05/29/2024)

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