Steinbeis Consulting Center Sales Engineering and International Business Development

• Strategic corporate development based on the Steinbeis Enterprise Competence Check (ECC)
  • Thinking in terms of core competences and strategic success positions
  • Analysis and positioning of strategic business units (product/market combinations)
  • Business scouting - where are your markets of tomorrow?
• Marketing and sales
  • Technical sales (market segments, target groups, customer acquisition, different forms of sales, etc.)
  • Internationalization of technical products and services
  • Market selection and market assessment
  • Development and implementation of market entry strategies in foreign markets
  • Supervision of international market development/expansion
• Sales and project management (“interim capacity”)
• Corporate foresight: Future management in technology-oriented family companies and support with business succession

• Commercialization of technical manufacturing products and capital goods
  • Industry experience in plastics and textile technology, as well as the metal industry
  • In-depth knowledge of selling technical applications, especially electronic and IT products used in electrical systems (including collaboration with end customers, planning offices, system integrators, and various trade partners)
  • Many years of professional experience in the local and long-distance railroad industry (including international customer and project acquisition, or support with medium/long-term market development)
• Key account management, e.g. focused on state railroad companies; for a global electronics corporation in the field of transportation technology; centering on power plant and industrial automation
• Collaboration between medium-sized companies in the supply industry
• Lecturing on materials, production, and sales management, as well as corporate management; certified sales manager courses

• Sales and development projects at automotive supplier companies
• Initiation and development of a key account sales concept
• Internationalization of an electronic “star” product by approaching global end customers and setting up sustainable trade structures
• Market selection, market assessment, and market entry in India; several years of building and successfully managing a local subsidiary
• Reorganization of off-shore activities in China and Russia
• Support for a strategic partnership in Japan focusing on Southeastern Asia
• Leading position in the Austrian market through strategic OEM partnership
• Development of an international brand concept

Steinbeis Transfer Magazine

• “Technical sales managers are the interface of the company to the customer” (Transfer 2/2022)
  An interview with Stephan Herrmann, Steinbeis Entrepreneur at the Steinbeis Consulting Center for Sales Engineering and International Business Development.

Handout

• Steinbeis Consulting Center Sales Engineering and International Business Development | Services (2021)