Steinbeis Consulting Center Sustainability Communication at Darmstadt's University of Applied Science


  • Talks and moderation
  • Continuing professional development (seminars, outdoor workshops, writing camps) for media creatives and communicators
  • One-on-one language coaching for managers
  • Environmentally holistic “writing walks” with meditation and indigenous perspectives
  • Writing and talking consultation, in-depth research
  • Format development in climate and nature communications
  • Advisory services in the field of media sustainability

Key Areas

  • Sustainability and climate communication
  • Language and the narrative of climate change
  • Natural language(s) and language ecology
  • Environmental journalism
  • Nature writing and ecological literature

Project Examples

  • Climate Journalism Based on the Greta Effect. Workshop at the Darmstadt Schader Foundation, June/Oct 5, 2020. Client: Hessen State Energy Agency
  • Local Climate and Environmental Journalism – New Requirements. Workshop week (online) starting Sept 28, 2020. Client: Journalist Academy, Friedrich Ebert Foundation
  • Blossoming Language, Natural Words – outdoor language coaching for managers at BUND Germany, Sept 11-12, 2020, in the woods outside Darmstadt.
  • Teaching Environmental Journalism in Vietnam. Staff development series for the AJC national media agency in Hanoi (five outings and weeks of instruction on site between 2015 and 2019). Client: Friedrich Ebert Foundation, Hanoi
  • Research project at Darmstadt University of Applied Sciences: Climate Stories: Exploratory Investigation into Climate Journalism-Based Storytelling Arenas in Three Countries (2015-2018)
  • Grü – website for journalism and sustainability, project at Darmstadt University of Applied Sciences since 2013, project management
  • Talks and moderation (examples)
    • Climate journalism – how to report the new key context in the Czech Republic. Talk and seminar for the Friedrich Ebert Foundation at Charles University in Prague, Nov 1, 2019.
    • Language and its Impact in the Context of Climate Protection. Talk and expert commentary at the Target Group-Specific Communication workshop organized by the German Federal Environmental Foundation (DBU) as part of the Modernization Alliances project on the establishment of local climate protection networks in 23 German regional authorities. Nov 19, 2019, Kassel
    • Environmental Communication – Ways to use Comprehensible Language in the Field of Communication at Rural Municipal Authorities. Speech followed by a seminar in Breuberg (Odenwald), Oct 8, 2019
    • Indigenous Journalism and Climate Change – Ways to Report New Stories About a Key Question.Public talk at Sami University College in Kautokeino (Norway), Sept 16, 2019
    • Climate Stories – Using Stories as a Cultural Instrument of Sustainability Communication. Talk at the anniversary of German climate protection companies, Georgsmarienhütte, June 27, 2019


Steinbeis Transfer Magazine

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Kirchbergweg 8, D-64367 Mühltal
Phone: +49 6151 2734228
Management: Prof. Dr. Torsten Schäfer
(Stand: 01/11/2022)

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