The Steinbeis Consulting Center Marketing and Digitalization advises, trains, and shares knowledge-based skills in the fields of marketing, digital technology, and digital marketing.
- Training (with certification):
- Seminars, training courses
- Specialist training courses
- Workshops, training sessions
- Market research:
- Customer insights (customer journeys, personas)
- User experience and usability studies (UX)
- Eye tracking analysis
- Surveys, interviews
- Market analysis:
- Market environment analysis (PESTLE)
- Assessment of sectors of industry and potential
- Competitive analysis (benchmarking)
- Trend analysis in the field of digital transformation
- Customer insights
- Consulting:
- Strategic marketing
- Communication strategies
- Business planning and marketing concepts
- Realignment of business processes