Steinbeis Consulting Center Marketing and Digitalization

The Steinbeis Consulting Center Marketing and Digitalization advises, trains, and shares knowledge-based skills in the fields of marketing, digital technology, and digital marketing.

• Training (with certification):
  • Seminars, training courses
  • Specialist training courses
  • Workshops, training sessions
• Market research:
  • Customer insights (customer journeys, personas)
  • User experience and usability studies (UX)
  • Eye tracking analysis  
  • Surveys, interviews
• Market analysis:
  • Market environment analysis (PESTLE)
  • Assessment of sectors of industry and potential
  • Competitive analysis (benchmarking)
  • Trend analysis in the field of digital transformation
  • Customer insights
• Consulting:
  • Strategic marketing
  • Communication strategies
  • Business planning and marketing concepts
  • Realignment of business processes

• Staff development and training
• Strategic marketing management
• Communication and interaction
• Digital solutions and transformation

• Training:
  • Staff training and development on current topics in the fields of marketing, digital solutions, and digital marketing
  • Company certification courses and in-house training
  • Individual workshops and training sessions
• Market research:
  • Customer journey analysis taking changes into consideration relating to (digital) customer requirements and situational points of contact (customer touchpoints) with the company (B2C, B2B)
  • Persona development based on customer insights
  • User experience and usability studies (user testing of web portals, e-shops, websites, apps)
  • Eye tracking analysis (including analysis of perception and advertising effectiveness of online  and offline media, shelf tests, pack tests, point of sale analysis, and point of interest analysis)
  • Surveys, interviews (online and offline surveys, U&A studies, Generation Z, etc.)
• Market analysis and studies:
  • Evaluation of digital trends and factors influencing markets, market players, business models, products, and services
  • Assessment of business processes after changes in market requirements and customer needs
  • Analysis of competitors, target audiences, and potential in dynamic markets (all sectors of industry)