Steinbeis Transfer Center Business Development Excellence BDX

• Design of business models
• Strategy development marketing & sales
• Design and analysis of eye tracking studies at the insight excellence lab
• Keynote speaker – topics:
  • Digital transformation excellence
  • Success drivers in marketing & sales
  • Changes in B2C marketing
  • Insight excellence: How we make decisions
  • Other topics to be discussed

• Marketing
• Sales
• Strategy
• Digital Transformation Excellence

• E-Commerce Implementation OTTO Group
• Sales Strategy South Korea
• Business Design Leipziger Messe 2020
• User Experience Mercedes Benz – Insight Excellence Lab

Steinbeis Transfer Magazine

• Implementing Successful Digital Transformation Projects with the DTXN (Transfer 3/2023)
  Steinbeis experts develop a navigator for measuring digital maturity
• “Digitech is not a means to an end” (Transfer 2/2022)
  An interview with Steinbeis Entrepreneur Professor Dr. Steffen Jäckle