Steinbeis Transfer Center Industrial Innovation and Transformation Management


Assistance and support for medium-sized industrial enterprises with

  • strategy planning
  • the development of comprehensive innovation and transformation strategies (with a focus on digital transformation and/or internationalization)
  • the development of service-related business models
  • the development of collaborative innovation strategies (e.g. opening up companies to startups)
  • the planning of innovation processes (e.g. steps, internal and external interfaces)
  • organizational development (with a focus on production and R&D)
  • internationalization (assessing/choosing locations, R&D/production networks)
  • socio-economic evaluation of innovative production technologies (e.g. additive manufacturing)

Assistance and support for tech startups with

  • the development of market strategies
  • the validation of service portfolios
  • the adaptation of service portfolios to the special requirements of industrial clients
  • the planning of partnerships with established industrial enterprises

Advisory services for public-sector institutions (ministries, local communities, chambers of commerce, economic development agencies, business clusters) on concept development and the evaluation of innovation and technology policies, as well as the analysis of future actions, required as a result of technological, economical, and social developments:

  • Analysis, evaluation, and optimization of (regional) innovation systems
  • Analysis of future funding demand
  • Development and assessment of funding/transfer measures
  • Studies on the future (qualitative and quantitative)

Key Areas

  • Comprehensive innovation strategies and processes in industry
  • Digital transformation at industrial enterprises
  • Service-based business models in industrial enterprises
  • Innovation policy/transfer strategies, with a focus on the manufacturing industry
  • Tech startups offering services to industry

Project Examples

  • Planning and implementation of innovation cooperations (high-tech start-up - lowtech corporate)
  • Development of a digital transformation strategy for a component manufacturer in mechanical engineering
  • Development of a production technology roadmap for a process specialist (extruder manufacturer)
  • Support in the planning of an international location strategy for a large family-owned plant manufacturer.
  • Estimation of the value-added and job effects of electric mobility.
  • International monitoring of activities in the field of electromobility
  • Study on growth and innovation strategies for industrial medium-sized enterprises in Thuringia


Steinbeis Transfer Magazine

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Neckarsteige 6-10, D-70722 Nürtingen
Phone: +49 151 65192144
Management: Prof. Dr. Christoph Zanker
(Stand: 02/22/2024)

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