Europe-Latin America Cross-Culture Business Ventures
Consulting and comprehensive support in the creation of successful business models
Assessment of requirements and prerequisites of potential clients
Analysis of competences required for the internationalisation of companies
Analysis of market potential; consultancy according to target region and economic sector
Intercultural evaluation and adaptation of business strategy according to target market
Analysis of regulatory framework and specific legislation
Design of products, services and value chains
Marketing mix
Commercial strategies
Communication concepts
Comprehensive support for launching business ventures and developing markets in the languages of stakeholders where intercultural hindrances exist
Networking, mediation and moderation between business partners
Establishing and promoting relationships with clients, keeping fluid communication with lawyers, trustees, ministries, authorities, research institutions, colleges, universities, chambers, development banks, among other decision makers
Promoting sales by attending meetings with/visits to clients, organising training events and courses as well as reference visits, and managing sales staff
Operational and managerial support and on-site assistance for trade fairs and other professional and marketing events
Development of "Sales as a Service" models
Incorporation of subsidiaries and joint-venture companies in the target region
Project-specific knowledge and technology transfer
Advice on the development and implementation of technology transfer concepts
Translation of technical and legal documents, certification of accuracy
Design and implementation of tailored training measures as well as reference visits
Building the capacities of companies and technical staff from municipalities and authorities
Support in the development of value chains for Latin American products aimed at the European market
Key Areas
New business models for the internationalisation of production systems, and promotion of global, integrated and flexible partnerships with a focus on:
Water management
Renewable energies
Waste management
Green Economy
Life Science
Food value chains
Sustainable Building
Security Technology
IT and digitalisation
Project Examples
Internationalisation in Latin America (Security company, "Hidden Champion" from Bavaria)
Latin America sales strategy (Equipment manufacturing, "Hidden Champion" from Baden-Württemberg)
National/foreign sales strategy (Ecological plant equipment manufacturer from Germany)
Positioning as a world-class export company (Leading dairy company across Latin America)
Management system (quality, food safety, environment and occupational safety) (Uruguay operations of a multinational beverage manufacturer)
Quality and food safety management system (Argentina operations of a multinational food company)
Chemical laboratory management system (Uruguay operations of an international mining company)
