Steinbeis Transfer Center Online Marketing Engineering & Business Analytics

• Research and consulting projects in the interdisciplinary field of online marketing engineering and business analytics
• World-class continuing professional development and workshop programs for online marketing engineering and business analytics offering a variety of USPs and cooperative university certification programs
• Think tanks and talent hotspots for application-based online marketing engineering and business analytics
• Startup funding projects and training camps for the online marketing and business analytics industry
• Partner of excellence to schools, teachers and high school students (summer camps, workshops, math/IT/science/engineering promotion programs, etc.)
• Special training for senior citizens
• Methodology testing lab for online marketing engineering and business analytics
• Methodology testing lab for business and financial data Engineering

• Online marketing basics
• Search engine optimization
• Search engine marketing
• Data-driven conversion optimization
• Web analysis
• Online marketing monitoring (Web management accounting)
• Methods of e-commerce management
• Methods of business analytics (incl. data, text, and web mining)
• User and information behavior
• Business information engineering and financial/market data engineering
• Social media marketing and Monitoring

• Collaborative, university-level continuing professional development – Deutsche Telekom: reskilling online marketing (for full-time employees, 2 semesters culminating in admission to Master of Information Science)
• Cooperative projects on content marketing engineering (Holzland Becker; IWP)
• Collaborative project on search engine marketing (CAIRO AG); (Interactive Media GmbH)
• Business intelligence with IBM SPSS Modeler (IBM)
• Search engine optimization project (since 2006 with Deutsche Telekom, T-Online and subsequently Products & Innovation, Interactive Media GmbH)
• Strategic online marketing (Deutsche Telekom)
• Advisory services for a task force/roundtable on research and teaching at the German E-Commerce and Distance Selling Trade Association (bevh)
• Auditing of online marketing agencies/departments (certification through the German Digital Business Association)

Steinbeis Transfer Magazine

• “We have a responsibility to future generations!” (Transfer 2/2022)
  An interview with Steinbeis Entrepreneur Professor Dr. Bernd Jörs
• “You teach people, not subjects” (Transfer 3/2017)
  An interview with Professor Dr. Bernd Jörs, director of the Steinbeis Transfer Center for Online Marketing Engineering & Business Analytics and an information economy and online marketing engineering professor at Darmstadt University of Applied Sciences

Steinbeis-Edition

• Jörs, Bernd (2017): "Zukunft und Relaunch des Hochschullehrerberufs" Ein Plädoyer für mehr Leidenschaft in der und für die Hochschullehre im Rahmen einer „studierendenzentrierten Hochschullehre“