Steinbeis Consulting Center impulses.ideas.innovations


  • Support and consulting for media and public relations
  • Consulting for SMEs on strategy, marketing, communications, innovation
  • Touch point planning and optimization
  • Networking of experts and innovation Teams
  • Steinbeis Enterprise Competence Check

Key Areas

  • Consulting on the implementation of PR campaigns
  • Simplification of complex issues to improve understanding
  • Marketing copy for target audiences
  • Consulting on and production of brochures, flyers, content marketing
  • Consulting on the development and implementation of marketing strategies
  • Consulting and support for social media marketing
  • Concept development of marketing materials and strategies
  • Innovation workshops – within companies and with external experts
  • Optimization of POS and consulting quality
  • Concept development of on-boarding methods
  • Concept consulting on founding a business
  • Monitoring of markets and trends, defining of key players
  • Systemic observation of shopper marketing

Project Examples

  • Longtime editor-in-chief of the automotive section for a regional daily paper
  • Longtime editor-in-chief of the special topics section for a regional daily paper
  • Longtime editor-in-chief of the PR department for a regional daily paper
  • Fast-track workshop incl. prototyping in the development of a smartphone app
  • Support in the development of an onboarding concept for a local authority
  • Involvement in and facilitation of a networking module at a planning workshop for a local authority
  • Planning, facilitation, and documentation of workshops with experts on the topic of “Momentum, ideas, and innovations for the retail sector” as well as touch point optimization
  • Development of a cycling hostel concept (“Radhostel Oberer Neckar”) proposed as part of a LEADER application, including citizen involvement
  • Development of an inventors’ concept (“Tüftlerhaus”) proposed as part of a LEADER application, including citizen involvement
  • Study: “Stick or Stack – What Do Ideal Press Materials Look Like?” for the association of automotive journalists
  • Planning and development of Websites and social media presentations for networking initiatives run by citizens
  • Concept and organizational consulting and strategy development for trade fair for university students, “Treffpunkt Wirtschaft” (Rottweil)
  • Planning, facilitation and moderation of „Panel Marketing and Distribution“ at Business School Alb-Schwarzwald
  • Planning, facilitation and moderation of a workshop „Ways to find a new property in industrial estates“
  • Planning, organization and moderation of the Forum “staff”: Intrinsic motivation and new concepts - What can private schools and companies learn from each other?
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Berliner Straße 34, D-72172 Sulz
Phone: +49 7454 9607020
Management: Frank Börnard, B.A.

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