Services
- Support and consulting for media and public relations
- Consulting for SMEs on strategy, marketing, communications, innovation
- Touch point planning and optimization
- Networking of experts and innovation Teams
- Steinbeis Enterprise Competence Check
Key Areas
- Consulting on the implementation of PR campaigns
- Simplification of complex issues to improve understanding
- Marketing copy for target audiences
- Consulting on and production of brochures, flyers, content marketing
- Consulting on the development and implementation of marketing strategies
- Consulting and support for social media marketing
- Concept development of marketing materials and strategies
- Innovation workshops – within companies and with external experts
- Optimization of POS and consulting quality
- Concept development of on-boarding methods
- Concept consulting on founding a business
- Monitoring of markets and trends, defining of key players
- Systemic observation of shopper marketing
Project Examples
- Longtime editor-in-chief of the automotive section for a regional daily paper
- Longtime editor-in-chief of the special topics section for a regional daily paper
- Longtime editor-in-chief of the PR department for a regional daily paper
- Fast-track workshop incl. prototyping in the development of a smartphone app
- Support in the development of an onboarding concept for a local authority
- Involvement in and facilitation of a networking module at a planning workshop for a local authority
- Planning, facilitation, and documentation of workshops with experts on the topic of “Momentum, ideas, and innovations for the retail sector” as well as touch point optimization
- Development of a cycling hostel concept (“Radhostel Oberer Neckar”) proposed as part of a LEADER application, including citizen involvement
- Development of an inventors’ concept (“Tüftlerhaus”) proposed as part of a LEADER application, including citizen involvement
- Study: “Stick or Stack – What Do Ideal Press Materials Look Like?” for the association of automotive journalists
- Planning and development of Websites and social media presentations for networking initiatives run by citizens
- Concept and organizational consulting and strategy development for trade fair for university students, “Treffpunkt Wirtschaft” (Rottweil)
- Planning, facilitation and moderation of „Panel Marketing and Distribution“ at Business School Alb-Schwarzwald
- Planning, facilitation and moderation of a workshop „Ways to find a new property in industrial estates“
- Planning, organization and moderation of the Forum “staff”: Intrinsic motivation and new concepts - What can private schools and companies learn from each other?
http://www.stw.de/su/1997
Legals for this enterprise profile:
Steinbeis Beratungszentren GmbH | Adornostraße 8| 70599 Stuttgart
Phone: +49 711 1839-5 | Register Court Stuttgart HRB 25319 | An enterprise in the Steinbeis Network
Managing Director: Dipl.-Ing. (FH) Ralf Lauterwasser, Dr. Michael Ortiz | www.stw-beratung.de | beratung@stw.de
