Institute of Marketing, Media and Management

Holistic analysis and consulting in the fields of marketing, communication and new media (incl. development of marketing and communication concepts, image studies, multi-channel management, Web 2.0 concept development/social media strategies)
Running of market research projects (incl. mystery shopping, market and customer studies, online surveys)
Innovation management (incl. change management, Blue Ocean Strategy)

Planning and implementation of integrated communication concepts for companies
Concept development and implementation of repositioning strategies for small and medium-sized businesses
Writing of guidelines for optimizing the brand strategy of an international consumer goods manufacturer
Planning and implementation of programs to integrate new dealers into the sales network of an automotive company
Concept development and implementation of a multi-channel strategy for an international company
Development of online strategies and corresponding social media campaigns as well as integration into the existing communications mix for established SMEs
Implementation of Blue Ocean projects to launch new products in consumer goods markets and services
Mystery shopping studies for producers in the fashion industry and automotive companies
Benchmarking and market studies for a variety of companies in the fields of telecommunications, chemistry, the automotive industry, fashion and consumer goods

http://www.stw.de/su/1679

Heinrich-Heine-Straße 1, D-68789 Sankt Leon-Rot
Phone: +49 6227 8419185
E-mail: SU1679@stw.de

Management: Prof. Dr. Andrea Honal

(Stand: 09/10/2024)

Steinbeis Transfer Center Institute of Marketing, Media and Management