Steinbeis Transfer Center Institute of Marketing, Media and Management


  • Consulting of companies, public bodies and other institutions
  • Practice-based research
  • Studies, analysis and expert reports
  • Continuous professional development and staff training (courses)
  • Speeches, seminars and workshops

Key Areas

  • Holistic analysis and consulting in the fields of marketing, communication and new media (incl. development of marketing and communication concepts, image studies, multi-channel management, Web 2.0 concept development/social media strategies)
  • Running of market research projects (incl. mystery shopping, market and customer studies, online surveys)
  • Innovation management (incl. change management, Blue Ocean Strategy)

Project Examples

  • Planning and implementation of integrated communication concepts for companies
  • Concept development and implementation of repositioning strategies for small and medium-sized businesses
  • Writing of guidelines for optimizing the brand strategy of an international consumer goods manufacturer
  • Planning and implementation of programs to integrate new dealers into the sales network of an automotive company
  • Concept development and implementation of a multi-channel strategy for an international company
  • Development of online strategies and corresponding social media campaigns as well as integration into the existing communications mix for established SMEs
  • Implementation of Blue Ocean projects to launch new products in consumer goods markets and services
  • Mystery shopping studies for producers in the fashion industry and automotive companies
  • Benchmarking and market studies for a variety of companies in the fields of telecommunications, chemistry, the automotive industry, fashion and consumer goods
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Heinrich-Heine-Straße 1, D-68789 Sankt Leon-Rot
Phone: +49 6227 8419185
Management: Prof. Dr. Andrea Honal
(Stand: 02/22/2024)

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