Steinbeis Transfer Center Applied Tourism and Regional Research


  • Consulting and export reports on issues relating to the tourism industry and regional development
  • Talks and seminars (e.g., health tourism, international patient tourism, impacts of demographic change)
  • Moderation and scientific support with participative development processes
  • Quantitative and qualitative studies on regional development and tourism
  • Regional analysis with a focus on rural areas and demographic change

Key Areas

Tourism and regional analysis against the backdrop of social mega-trends such as demographic change and climate change, taking tourist segments (e.g., health and cultural tourism) and regional aspects (e.g., rural or urban areas) into account. The goal throughout: sustainable development of tourist destinations and areas.

Project Examples

  • Drafting of a master plan for the health industry in the state of Mecklenburg-Vorpommern – focus on health tourism (on behalf of the Mecklenburg-Vorpommern Ministry of Economics, Employment and Tourism)
  • Impact of climate change on the state of Mecklenburg-Vorpommern – focus on regional development/tourism (on behalf of the Mecklenburg-Vorpommern Ministry of Economics, Employment and Tourism)
  • Needs analysis on Internet access of tradesmen in the community of Ostseebad Heringsdorf (on behalf of the Ostseebad Heringsdorf municipal authority)
  • Impact of demographic change on tourist destinations (on behalf of the public swimming pool association, Bäderverband Mecklenburg-Vorpommern e.V.)
  • “Health meets Tourism" in Mecklenburg-Vorpommern (backed through funds raised in the 2011, concept contest organized by the state of Mecklenburg-Vorpommern)
  • Introduction of “Slow Tourism” including preventative health programs in the tourist spa town of Bad Bevensen
  • Bad Bevensen Vacation University – Unique: Health Education on Vacation in Lüneburg Heath
  • Support with the reorganization of the health network Cuxland Vital
  • Development potential of international patient tourism in Cuxland (district of Cuxhaven)
  • Possibilities to generate income from guests staying in health spas in Cuxhaven (on behalf of CUX-Tourismus GmbH)
  • Organization and implementation of the “Tourism Round Table – Dialog between Science, Business and Politics” within the remit of the Tourism Committee of the German Bundestag (24.4.2013, in collaboration with the Leuphana University of Lüneburg and the The Catholic University of Eichstätt-Ingolstadt)
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Grandweg 116, D-22529 Hamburg
Phone: +49-172-4028514
Management: Dr. Monika Rulle
(Stand: 11/02/2018)

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