Steinbeis Transfer Center Institute of Technology, Marketing and Service Management (ITMS)

Services

  • Implementation and transfer of scientific methods and models, application Consulting
  • Interdisciplinary research and interface research on:
    • Buying/procurement
    • Marketing/sales/selling
  • Innovation management, technology management, R&D management, open innovation
  • Management consulting and business consulting
  • Business development, sales strategy, product development and product management
  • Implementation management and project management/external project support
  • Performance measurement and improvement, lean management, process optimization
  • Studies, analysis, expert reports, assessments, calculations, data analysis, key industry indicators, key performance indicators (KPI), benchmarks, statistics on:
    • Technology
    • Industry sectors
    • Markets and competition
    • Customers
    • Feasibility
    • Economic viability
  • Market entry/sales support/lead generation and market research using: interviews, surveys and telephone Services
  • Technology assessments, feasibility studies, fast-track analysis, audits and quick checks
  • Freelance support/subcontracting
  • Searches, appointment and organization of partners and collaborations
  • Customer acquisition, lead generation and business initiation
  • Moderation and support of change processes and industrial working groups
  • HR consulting: executive search, specialist search, development and coaching of managers
  • Development and running of courses, training, continuing professional development, workshops and seminars
  • Public presentations, guest talks, lecturing, speeches, specialist presentations
  • Networking and sales support
  • Political causes, association projects/lobbying and public relations (PR), communications and relationship management
  • Event management: planning, organization and post-event organization of events/festivals
  • Planning, organization, management and post-event organization: trade fairs/exhibitions
  • Specialist translation and text writing: German, English, Chinese

Key Areas

  • Main industries:
  • Mechanical engineering/plant engineering/manufacturing industry incl. SMEs and startups
  • Utility companies/energy industry/gas industry/municipal companies
  • Consultancies and business consultants
  • International management and strategic business administration (strategic instruments)
  • Business models/e-business and e-commerce
  • Added value analysis, value management and business process reengineering
  • Internationalization, international networks and collaboration, market entry strategies
  • Industrial marketing, B2B marketing
  • Applied market research (interviews, survey, conjoint analysis, eye-tracking)
  • Customer lifetime value, customer value analysis
  • Sales management: sales monitoring/financial accounting, sales organization
  • Sales management/sales excellence
  • Marketing strategy, market development and marketing instruments
  • Market entry, positioning, market segmentation and product life cycle analysis
  • Competitive analysis, business simulation and decision-making analysis
  • Service management: service engineering and service marketing (industrial services)
  • Service management
  • Service development product/service design and optimization
  • Service organization
  • Service marketing
  • Lean services: optimization of after sales service/technical support services
  • Implementation and planning of teleservices/remote services (products, organization, marketing, contractual agreements)
  • Telematics
  • Condition monitoring/remote maintenance/remote diagnostics/vibration analysis
  • Machine-to-machine communication (M2M)
  • Business research and consulting
  • Financial accounting/business planning:key performance indicator systems, key performance indicators (KPI)
  • International comparisons/benchmarking (purchasing, sales, production)/rankings
  • Balanced Scorecard (BSC), business intelligence (BI)
  • Sales dashboards: presentation of information, information processing and reporting
  • Energy cost control and energy efficiency
  • Energy industry: energy grids/gas grids, gas transportation logistics and smart metering
  • Risk management/risk assessments/early warning systems and indicators
  • Process management: business process optimization (BPO), business process management (BPM)
  • Business reengineering, change management
  • Organizations/organizational development
  • SME and small business networks, SME consulting
  • Business succession consulting and operational/business transition planning
  • Innovation management: innovative financing concepts/financial engineering
  • Financial sector: profitability evaluation, financing evaluation, investment evaluation
  • Portfolio management, risk management, derivative financial instruments/trading instruments
  • Quote management, contract management and offer management
  • Systems technology, product optimization and price optimization
  • Supply chain management, logistics: procurement logistics, production logistics, sales logistics
  • Logistics systems, logistics chains, warehousing technology and distribution technology, transport logistics
  • Total quality management (TQM), quality management in development, production and sales
  • Running of negotiations, bartering/lead generation, contract management
  • Incentive systems, payment systems, bonus and remuneration systems
  • Planning and implementation of customer workshops, seminars and training

Project Examples

  • Strategic realignment of a media product group
  • Reorganization of after sales/customer services for an international mechanical engineering group
  • Supply chain management (SCM)/supply chain optimization (SCO) incl.replacement parts logistics
  • Operating analysis with site analysis for a US-listed company
  • Comparison and simulation of automated warehousing systems for an MDAX company
  • Multiple project management/various projects
  • Energy and gas industry:
  • European Natural Gas Strategy 2020: Adding value, positioning, power station analysis for European market leader
  • Portfolio management and procurement and sales simulations
  • Gas price comparisons, oil price ties, assessment of risk level of natural gas/oil
  • Gas transportation logistics: concept and realization of an entry/exit-system (EESy), German gas transportation grid
  • Development of business model and process optimization: sales portfolio management in gas market
  • Training sessions on business consulting in the energy industry incl. liquefied natural gas (LNG), gas procurement contracts, specific pricing scenarios, gas transportation models, pipelines, storage
  • Comparison of gas procurement contracts to facilitate decision-making
  • Transition to grid utilization fees, IT systems and billing in the energy industry
  • Project funding, financial engineering, investment assessment, export credit insurance
  • Financial derivatives/energy derivatives:
  • Development and calculation of innovative financial products and financial instruments
  • Planning and implementation of trading products (structured products)
  • Business planning, business development and coaching for a startup company
  • Business Research and applied market research:
  • Service blueprinting
  • Analysis of (market) potential, cross-selling and up-selling potential
  • Questionnaires and surveys: customer surveys and customer satisfaction evaluations
  • Mystery shopping
  • Mystery service analysis
  • Complex data analysis and conjoint measurement
  • Eye-tracking
  • Pricing analysis
  • Competitive analysis
  • Process analysis
  • Efficiency analysis
  • Price optimization/price management and cost management:target pricing
  • Target costing
  • Process cost evaluation/activity-based costing
  • Cost reduction programs
  • Profitability evaluations and assessments
  • Eye-Tracking at POI, POS, machines or trade booths
  • Trade show support: planning, implementation and post-event organization of trade shows/trade exhibitions
  • Development and running of fast-track training courses for clients using videos, business simulations, workshops and seminars, or courses in German or English:
  • Sales managers
  • Sales training
  • Soft skills
  • Selling psychology
  • Negotiation techniques (incl. the Harvard Concept)
  • Project management
  • Financial accounting
  • Charisma/personal impressions
  • Convincing others/argumentation techniques/presentation skills/public speaking
  • Leadership/management training
  • Business etiquette/interacting with others/intercultural skills
  • Assessment centers (AC), test training, ...
  • Call center services, telephone services, telesales, surveys and questionnaires
  • HR development and coaching (groups and individuals)
  • Individual careers advice, also based on personality models
QR code
http://www.stw.de/su/1358

Contact

Beethovenstr. 1, D-73430 Aalen
Phone: +49 7361 576-2210
Fax: +49 7366 924413
E-mail: SU1358@stw.de
Management: Prof. Dr. Arndt Borgmeier
(Stand: 11/21/2023)

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