Services
- Implementation and transfer of scientific methods and models, application Consulting
- Interdisciplinary research and interface research on:
- Buying/procurement
- Marketing/sales/selling
- Innovation management, technology management, R&D management, open innovation
- Management consulting and business consulting
- Business development, sales strategy, product development and product management
- Implementation management and project management/external project support
- Performance measurement and improvement, lean management, process optimization
- Studies, analysis, expert reports, assessments, calculations, data analysis, key industry indicators, key performance indicators (KPI), benchmarks, statistics on:
- Technology
- Industry sectors
- Markets and competition
- Customers
- Feasibility
- Economic viability
- Market entry/sales support/lead generation and market research using: interviews, surveys and telephone Services
- Technology assessments, feasibility studies, fast-track analysis, audits and quick checks
- Freelance support/subcontracting
- Searches, appointment and organization of partners and collaborations
- Customer acquisition, lead generation and business initiation
- Moderation and support of change processes and industrial working groups
- HR consulting: executive search, specialist search, development and coaching of managers
- Development and running of courses, training, continuing professional development, workshops and seminars
- Public presentations, guest talks, lecturing, speeches, specialist presentations
- Networking and sales support
- Political causes, association projects/lobbying and public relations (PR), communications and relationship management
- Event management: planning, organization and post-event organization of events/festivals
- Planning, organization, management and post-event organization: trade fairs/exhibitions
- Specialist translation and text writing: German, English, Chinese
Key Areas
- Main industries:
- Mechanical engineering/plant engineering/manufacturing industry incl. SMEs and startups
- Utility companies/energy industry/gas industry/municipal companies
- Consultancies and business consultants
- International management and strategic business administration (strategic instruments)
- Business models/e-business and e-commerce
- Added value analysis, value management and business process reengineering
- Internationalization, international networks and collaboration, market entry strategies
- Industrial marketing, B2B marketing
- Applied market research (interviews, survey, conjoint analysis, eye-tracking)
- Customer lifetime value, customer value analysis
- Sales management: sales monitoring/financial accounting, sales organization
- Sales management/sales excellence
- Marketing strategy, market development and marketing instruments
- Market entry, positioning, market segmentation and product life cycle analysis
- Competitive analysis, business simulation and decision-making analysis
- Service management: service engineering and service marketing (industrial services)
- Service management
- Service development product/service design and optimization
- Service organization
- Service marketing
- Lean services: optimization of after sales service/technical support services
- Implementation and planning of teleservices/remote services (products, organization, marketing, contractual agreements)
- Telematics
- Condition monitoring/remote maintenance/remote diagnostics/vibration analysis
- Machine-to-machine communication (M2M)
- Business research and consulting
- Financial accounting/business planning:
key performance indicator systems, key performance indicators (KPI)
- International comparisons/benchmarking (purchasing, sales, production)/rankings
- Balanced Scorecard (BSC), business intelligence (BI)
- Sales dashboards: presentation of information, information processing and reporting
- Energy cost control and energy efficiency
- Energy industry: energy grids/gas grids, gas transportation logistics and smart metering
- Risk management/risk assessments/early warning systems and indicators
- Process management: business process optimization (BPO), business process management (BPM)
- Business reengineering, change management
- Organizations/organizational development
- SME and small business networks, SME consulting
- Business succession consulting and operational/business transition planning
- Innovation management: innovative financing concepts/financial engineering
- Financial sector: profitability evaluation, financing evaluation, investment evaluation
- Portfolio management, risk management, derivative financial instruments/trading instruments
- Quote management, contract management and offer management
- Systems technology, product optimization and price optimization
- Supply chain management, logistics: procurement logistics, production logistics, sales logistics
- Logistics systems, logistics chains, warehousing technology and distribution technology, transport logistics
- Total quality management (TQM), quality management in development, production and sales
- Running of negotiations, bartering/lead generation, contract management
- Incentive systems, payment systems, bonus and remuneration systems
- Planning and implementation of customer workshops, seminars and training
Project Examples
- Strategic realignment of a media product group
- Reorganization of after sales/customer services for an international mechanical engineering group
- Supply chain management (SCM)/supply chain optimization (SCO) incl.
replacement parts logistics
- Operating analysis with site analysis for a US-listed company
- Comparison and simulation of automated warehousing systems for an MDAX company
- Multiple project management/various projects
- Energy and gas industry:
- European Natural Gas Strategy 2020: Adding value, positioning, power station analysis for European market leader
- Portfolio management and procurement and sales simulations
- Gas price comparisons, oil price ties, assessment of risk level of natural gas/oil
- Gas transportation logistics: concept and realization of an entry/exit-system (EESy), German gas transportation grid
- Development of business model and process optimization: sales portfolio management in gas market
- Training sessions on business consulting in the energy industry incl. liquefied natural gas (LNG), gas procurement contracts, specific pricing scenarios, gas transportation models, pipelines, storage
- Comparison of gas procurement contracts to facilitate decision-making
- Transition to grid utilization fees, IT systems and billing in the energy industry
- Project funding, financial engineering, investment assessment, export credit insurance
- Financial derivatives/energy derivatives:
- Development and calculation of innovative financial products and financial instruments
- Planning and implementation of trading products (structured products)
- Business planning, business development and coaching for a startup company
- Business Research and applied market research:
- Service blueprinting
- Analysis of (market) potential, cross-selling and up-selling potential
- Questionnaires and surveys: customer surveys and customer satisfaction evaluations
- Mystery shopping
- Mystery service analysis
- Complex data analysis and conjoint measurement
- Eye-tracking
- Pricing analysis
- Competitive analysis
- Process analysis
- Efficiency analysis
- Price optimization/price management and cost management:
target pricing
- Target costing
- Process cost evaluation/activity-based costing
- Cost reduction programs
- Profitability evaluations and assessments
- Eye-Tracking at POI, POS, machines or trade booths
- Trade show support: planning, implementation and post-event organization of trade shows/trade exhibitions
- Development and running of fast-track training courses for clients using videos, business simulations, workshops and seminars, or courses in German or English:
- Sales managers
- Sales training
- Soft skills
- Selling psychology
- Negotiation techniques (incl. the Harvard Concept)
- Project management
- Financial accounting
- Charisma/personal impressions
- Convincing others/argumentation techniques/presentation skills/public speaking
- Leadership/management training
- Business etiquette/interacting with others/intercultural skills
- Assessment centers (AC), test training, ...
- Call center services, telephone services, telesales, surveys and questionnaires
- HR development and coaching (groups and individuals)
- Individual careers advice, also based on personality models

http://www.stw.de/su/1358
Legals for this enterprise profile:
Steinbeis GmbH & Co. KG für Technologietransfer | Adornostraße 8 | 70599 Stuttgart | Phone: +49 711 1839-5 |
Register Court Stuttgart HRA 12 480 | General Partner: Steinbeis Verwaltungs-GmbH (Register Court Stuttgart HRB 18 715) | An enterprise in the Steinbeis Network
Management Board: Prof. Dr. Michael Auer (Chair), Dipl.-Kfm. Manfred Mattulat | www.steinbeis.de | stw@steinbeis.de