Steinbeis Transfer Center Technical Sales and Management

• Managing of business model development projects
• Coaching of project managers for business model projects
• Assessment of business models
• Continuing professional development in technical sales
• Business simulations
• Consulting on technical sales
• Target groups:
  • Large companies with business units structured like SMEs
  • Small and medium-sized enterprises
  • Investors in new business ventures
  • Public institutions sponsoring entrepreneurship

• Development and assessment of business models (business model generation)
• Development and assessment of value propositions and customer profiles (value proposition design)
• CANVAS method
• Technical sales
• Strategy development
• Scenario planning
• Market/competitive intelligence

Steinbeis Transfer Magazine

• Business Models and their Importance as a Success Factor in Entrepreneurship (Transfer 3/2016)
  Using the Business Model Canvas to plan the future
• Sales Engineer, it’s your career (Transfer 3/2012)
  Certification as Sales Engineer