Marketing Research

Portfolio of services
Conducting of market research
Support in development and assessment of research projects
Full-time consulting on applying results to projects
Training, seminars
Applied research
Methodologies:
- Written, telephone and online surveys
- Secondary statistical analysis of research
- Experimental analysis
- Uni-, bi- and multivariate statistical processes

Public opinion advisory board to improve citizen orientation
Customer satisfaction surveys and profiling strategies for a company in system catering
Readership analysis for daily regional newspapers
Experimental acceptance research for a software packaging company
Online pack test for food products
Secondary and primary tourism research for the county of Heidenheim
Assessment
Analysis of education requirements in Baden-Wuerttemberg
Survey of trade customer satisfaction and purchasing behavior for cities in eastern Wuerttemberg
Concept development and assessment of customer satisfaction surveys in the fields of teaching materials, life sciences, pharmaceutical wholesaling, the chemical engineering industry, and music schools
Citizen feedback on slogans in city marketing (“Claim Check”)
Assessment of a survey of customer club members in order to identify customer target groups and boost customer loyalty

http://www.stw.de/su/422

Marienstr. 20, D-89518 Heidenheim
Phone: +49 7321 2722-221
Fax: +49 7321 2722-229
E-mail: SU0422@stw.de

Management: Prof. Dr. Michael Froböse

(Stand: 09/18/2024)

Steinbeis Transfer Center Marketing Research