Steinbeis Transfer Center Management Seminars & Advisory Services for Small and Medium-Sized Businesses

Services

  • Consulting
  • Workshops
  • Seminars
  • Training
  • Coaching

Key Areas

Consulting

  • Corporate Management / Corporate Strategy
    • Company analysis
    • Market analysis
    • Competition analysis
    • Strategy development
  • Market research 
    • Sales market analysis
    • Customer surveys / determination of customer satisfaction
    • Competitor analyses
    • Identification of new sales markets
  • Innovation marketing 
    • Marketing strategy for innovations
    • Measures for new customer acquisition / customer acquisition: Google AdWords (SEA - Search Engine Advertising; SEM - Search Engine Marketing), social media, press relations, direct marketing, telemarketing
  • Recruitment of skilled workers
    • Employer Branding
    • Employer Value Proposition (EVP)
    • Personnel marketing / recruiting through press relations, social media (LinkedIn, Xing, Facebook, Instagram, etc.) and Google Ads, Google for Jobs and Google Company Profile

Seminars, trainings and coaching

Soft skills:

  • Personality development 
    • Time management and self-management
    • Memory training
    • Stress management and work-life balance
    • Self-motivation
    • Rhetoric
    • Business etiquette - current manners
  • Personnel development 
    • Leadership and motivation
    • Target agreement discussions and employee appraisals
    • Communication
    • Conflict management
    • Soft skills in project management (leadership and communication skills)
    • Agile project management
    • Project management and problem solving
    • Creativity and visualization techniques
    • Purchasing, sales, conversation management and negotiation
    • Presentation technique and body language
    • Trade fair training
    • Telephone training and customer orientation
    • Train-the-trainer
  • Team development 
    • Team diagnosis
    • Team building
    • Team training
    • Team communication
    • Team leadership
  • Organizational development 
    • Cross-departmental and cross-group cooperation
    • Interface management
    • Process management
    • Change management

Professional development:

  • Management 
    • Marketing
    • Market Research
    • Product Management
    • Technical Sales
    • Google Ads
    • Business administration for technical and commercial activities
    • Create and analyze job references
    • Purchasing seminars 
      • Tools of professional purchasing
      • Technical purchasing
      • Capital goods purchasing
      • Customs knowledge for buyers
      • Purchasing negotiations
      • Incoterms 2020
  • Law 
    • Labor law
    • Works constitution law
  • Technology 
    • The new EU Machinery Regulation 2023 
    • CE marking in mechanical and plant engineering
    • Risk assessment in mechanical and plant engineering

Media

Steinbeis Transfer Magazine

QR code
http://www.stw.de/su/367

Contact

Keplerstr. 12, D-71364 Winnenden
Phone: +49 7195 90800-80
Fax: +49 7195 90800-83
E-mail: SU0367@stw.de
Management: Dr. Oliver Hettmer
(Stand: 10/01/2024)

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