Steinbeis Transfer Center East-West Joint Ventures


  • Consulting on business opportunities in Central and Eastern Europe
  • Organization of effective sales partners
  • Setting up of research and development partnerships
  • Development of investment concepts
  • Recruitment of engineers and skilled workers to work in Germany
  • Forging contacts with decision-makers in business, politics, and local administration

Key Areas

  • Current and future sales markets in Central and Eastern Europe
  • Successful production abroad
  • Efficient supplier development
  • Technology transfer based on demand
  • Intercultural project management

Project Examples

Examples of projects relating to the consulting of German companies:

  • Location evaluation in preparation for a direct investment in the metal processing industry: comparison between Bulgaria, Poland, Romania, Slovakia, the Czech Republic, Ukraine
  • Search and selection of a production partner in Romania for manufacturing plastic parts for a German injection molding company; preparation for acquiring a majority share of equity of the Romanian partner
  • Analysis of the Romanian supply market on behalf of a large German company in order to answer demand for plastic and metal parts. Follow-on project: analysis of Ukraine as a supply market.
  • Preparations for a German mechanical engineering company to enter the Romanian market for surface coating machines and water treatment plant
  • Search for and selection of distributors in Romania for machines produced by a German mechanical engineering company
  • Search for and selection of suppliers and production partners for producing metal parts for a German mechanical engineering company
  • Search for and selection of a distributor in Romania for a German producer of wall clocks and table clocks
  • Search for and selection of a joint venture partner for the production of printed materials in Romania; securing of EU funding
  • Staff training for a large German company in preparation for a work assignment in Romania
  • Recruitment of a CEO for the subsidiary of a German company in Moscow
  • Recruitment of engineers in Eastern Europe for a German automotive company

Examples of projects involved economic development and regional development in Central and Eastern Europe:

  • Sustainable development of the village of Mitreni in Romania - involvement in project management courses at a German university; business degree
  • Specialist support and involvement in the planning, preparation, and running of meetings for business leaders:
  • German-Belarusian cooperation meeting in Minsk (all sectors of industry)
  • German-Romanian cooperation meeting in Bucharest (municipal services, IT)
  • Advisory services for chambers of industry, trade, and agriculture in Calarasi, Romania, looking at the funding of small and medium-sized companies through the development of international partnerships
  • Management of technical assistance for the two-year PHARE program looking at technology transfer and quality management in Romania
  • Advisory services for small farms on financially viable orchard operation
  • Setting up of a model center for television education used in vocational training in Ukraine


Steinbeis Transfer Magazine

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Bahnhofstr. 8, D-73326 Deggingen
Phone: +49 7334 922112
Fax: +49 7334 5007
Management: Dipl.-Betriebswirt (FH) Jürgen Raizner
(Stand: 09/27/2022)

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