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Detail
Steinbeis-Transferzentrum Technology - Organization - Human Resources
© Catalin205 - iStockphoto.com
Services
Consulting on business optimization in the corporate fields of finance, production, sales, marketing, innovation, and human resources.
Focus on SMEs, startups, business founders
Growth initiatives, productivity enhancement projects, and cost reduction programs
Company assessments and business recovery
Digital transformation
Succession planning
Complex projects involving selected experts from the entire Steinbeis Network
Key Areas
General Consulting:
Company assessments and the derivation of measures (e.g. using the Steinbeis ECC tool)
Support with accessing funding programs
Sales:
Assessment of sales strategies and optimization in trade and industry
Determination of growth strategies in sales
Marketing, Brand Management, and Innovation:
Market analysis, marketing mix reviews
Business model optimization
Strategic consulting on marketing and brand management:
Online marketing, social media, product marketing, product portfolio management
Brand strategies, brand positioning, brand architecture
Employer branding
Innovation consulting:
Introduction of innovation management
Acceleration of the development of innovations
Workshops
Production: lean management
Digital transformation:
Online marketing strategies and social media strategies
Digitalization in the healthcare industry: digital transformation strategies, medical apps, and e-commerce platforms
Succession and investment management:
Mediation and consultation on the acquisition and selling of SMEs
Succession planning and investment management
Business startup consulting aimed at acquiring a company
Lining up and organization of financial investors and equity capital
Business startup consulting:
Assessment of business concepts
Business model development
Marketing concepts
Business plans
Financial planning
Discussions with banks
Funding opportunities
Human resources management and development:
Optimization of personnel costs
Needs-based working hour models, performance-related remuneration models
Determination of training requirements based on specific targets
Development of HR development concepts with the support of DP systems
Development of corporate mission statements; corporate culture
Career coaching
Finances, processes, corporate recovery:
Analysis of costings, activity-based cost profiles, and management accounting instruments
Assessment of management accounting instruments
Keywords: Management consulting, corporate development, business model, business model development, business startups, expert reports, business recovery, marketing, online marketing, social media marketing, brand strategy, innovation, innovation management, HR development, succession planning, project management, efficiency improvements, quality management, shareholding, rating, management accounting, cost accounting, activity-based costing, corporate competence checks, ECC
Project Examples
Development of business startup concepts in service and technology fields
Expert reports on companies including recovery plans
Selection of an ERP system for use in order processing, materials logistics, and production planning
Introduction of project management to the product development process
Workshops on productivity enhancements, cost reduction, and product diversification
Coaching of business leaders on the implementation of efficiency enhancements
Submission of equity bids and stakeholder searches
Introduction of QM systems as part of a business concept
Running of workshops and training courses in the field of leadership, marketing, communication, and management
Restructuring of sales organizations, introduction of sales accounting systems and sales management
Introduction of innovation management
Development of a marketing and communication concept
Revision of a marketing concept and optimization of online marketing
Media
Steinbeis Transfer Magazine
The Fine Balancing Act Between Visions and Actual Circumstances
(Transfer 1/2022)
An interview with Steinbeis consultant Rita Strassburg
Not Much to Stick to
(Transfer 3/2021)
Project team develops a surface optimization method for use with pharmaceutical, food, and process technology
From the end of the paper mess: The e-prescription as a game changer
(Transfer 3/2020)
Team of Steinbeis experts assesses the opportunities and threats of e-prescriptions
Sustainability: an ace up your sleeve
(Transfer 3/2019)
Steinbeis experts help write the long-term success story of a medium-sized company in the construction industry
Digital Transformation: Ready for the Digital Future?!
(Transfer 4/2017)
Did Germany miss the starting pistol?
The Myth about Lateral Thinkers: A Know-It-All or Real-Knower?!
(Transfer 3/2017)
Lateral thinking as a prerequisite for innovation
SMEs are Slipping Through the Net!
(Transfer 2/2017)
Networking without a network
Digital mobility – future or true reality?
(Transfer 1/2017)
Or: How a raw diamond can be grinded
Lean Management in Mechanical and Plant Engineering
(Transfer 04/2013)
Steinbeis supports lean processes at E.W. Gohl GmbH
Wanted: Female Engineers!
(Transfer 1/2013)
The German Aerospace Academy (ASA) develops concepts for returning to full-time work
We go to work where others go on vacation!
(Transfer 4/2012)
A discussion with Prof. Edmund Haupenthal
Pulling through the crisis in HR
(Transfer 1/2011)
HR performance management and its three core constituents
Careers, not fixed tracks
(Transfer 4/2008)
Banking careers for specialists, managers and project managers
Barriers and open doors with “HR Business Partners”
(Transfer 2/2008)
An HR concept is translated into practice
Fostering staff development and the role of IT
(Transfer 1/2008)
Opportunities and threats in modern HR work
Steinbeis-Edition
Lau, Viktor (2015):
"Die Mitarbeiterbeurteilung"
Leistungen bewerten - Kompetenzen einschätzen - Potentiale identifizieren
Lau, Viktor (2015):
"Grundlagen der Eignungsdiagnostik"
Professionelle Methoden der Personalauswahl
Lau, Viktor (2013):
"Schwarzbuch Personalentwicklung"
Spinner in Nadelstreifen
Lau, Viktor (2012):
"Personalentwicklung"
Grundlagen, Prozesse, Outsourcing
Lau, Viktor; Haupenthal, Edmund (2011):
"HR Performance Controlling"
Die betriebswirtschaftliche Steuerung von Personal und Personalarbeit
Lau, Viktor; Haupenthal, Edmund (2010):
"HR Performance Management"
Mitarbeiter beurteilen, vergüten und entwickeln
http://www.stw.de/su/151
Contact
Karmeliterhof 1-3, D-88213 Ravensburg
Phone: +49 751 7900-580
Fax: +49 751 7900-599
E-mail:
SU0151@stw.de
Management:
Dipl.-Betriebswirt (BA) Hans-Jörg Bley
Prof. Dipl.-Wirt.-Ing. Edmund Haupenthal
Dipl.-Betriebswirtin (BA) Ursula Schulz, MBA
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(Stand: 02/01/2022)
Legals for this enterprise profile:
Steinbeis GmbH & Co. KG für Technologietransfer | Adornostraße 8 | 70599 Stuttgart | Phone: +49 711 1839-5 |
Register Court Stuttgart HRA 12 480 | General Partner: Steinbeis Verwaltungs-GmbH (Register Court Stuttgart HRB 18 715) | An enterprise in the Steinbeis Network
Management Board: Prof. Dr. Michael Auer (Chair), Dipl.-Kfm. Manfred Mattulat | www.steinbeis.de | stw@steinbeis.de
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