Steinbeis Transfer Center

Business Development


Blücherstr. 32, im Innotec
D-75177 Pforzheim
Phone:07231-424460
Fax:07231-42446-25
E-Mail:SU0587(keenAffallpostatkeenAffallpost)stw.de
Internet:
  • Management:
  • Prof. Dr. Elke Theobald
    Prof. Dr. Barbara Burkhardt-Reich

Further Contact Person

  • Monika Bühler-Wagner
  • Jan Britsch (Entwicklungsleiter)
  • Petra Leicht
  • Birgit Metzbaur
  • Natascha Schimanko (Mediengestalterin)
  • Anne Schroth
  • Anja Späte
  • Torsten Späte
  • Sascha Xander
  • Jochen Wirth
  • Diana Pachur
  • Sibylle Koch
  • Ekaterina Peters
  • Markus Kühne
  • Philipp Schetter

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Services

  • We offer products and services to several target groups:    
  • Students, teachers and anyone interested in education, who would like to see topics such as professional orientation, economics and entrepreneurial spirit covered in schools and educational institutions. We offer consulting, management games (business simulations) and e-learning modules, e.g. the national business management competition “Youth Start-Ups” or Projects such as "Role models - Strengths - Skills - Career orientation in selective secondary schools"Women in management positions: Internet portals and e-learning modules, see: www.spitzenfrauen-bw.de
  • Consulting and implementation strategies for marketing intelligence solutions for SMEs and large companies. We use our own business intelligence software, MANAGEMENT MONITOR, to build company-wide marketing intelligence platforms.
  • Marketing communication and online marketing: We support companies and public institutions in planning their communication strategies, implementing campaigns and the setup and operation of Internet portals. This includes online tools such as social media monitoring, running Facebook profiles, search engine optimization and Google AdWords.
  • Further comments and links: see our website (contact box)

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Key Areas

  • School and business
  • Professional orientation in schools and educational institutions
  • Women in management positions
  • Marketing intelligence and management monitoring
  • Online marketing
  • Marketing communications

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Last update on 16. May, 2013  by sta(admin)