Services

• Consulting
• Coaching
• Project support, project management
• Expert reports
• Seminars, workshops, events
• Network projects

The Steinbeis Transfer Center has been a member of the SIGNO Partner organization (formerly the INSTI) since 1995 and is a member of INSTI-Innovation e.V. and TechnologieAllianz e.V. It is also a network partner and coach for the high-tech startup fund and actively supports the Artur Fischer Inventor Prize for Baden-Württemberg. For more information, please visit the website given in the address box.

Key Areas

• Innovation
  • Business plans
  • Coaching
  • Financing
  • Cost-benefit analysis
  • Specification lists
  • Research (patents, registered designs, design patents, brands)
  • Commercial utilization (licensing, sale, with a focus on patents)
  • Trademark strategy (patents, registered designs, design patents, brands)
  • Patents and brands
  • Patent monitoring
  • Sale and administration of the patent information and administration system PIKAS
  • Technology roadmaps
  • Sponsorship consulting on live projects (e.g., ProInno II, innovation vouchers from the state of Baden-Württemberg, SIGNO etc.)

• Diversification
  • New products
  • New technology
  • New business fields
  • New markets
  • Technology transfer

• Marketing and sales
  • Customer satisfaction
  • Employee satisfaction
  • Market analysis
  • Target group analysis
  • Competitive analysis
  • Marketing concepts, sales concepts
  • Portfolio analysis

• Advertising and market communications
  • Development of advertising concepts
  • Trade fair and event management
  • Print advertising
  • Target group analysis
  • PR
  • Internet
  • Multimedia

• SIGNO (formerly INSTI) (German acronym for the protection of intellectual property and commercial utilization) funding from the Federal Ministry of Economy and Technology.
• SIGNO SME Patent Promotion – Support for small and medium-sized companies with registration of property rights (patents, registered designs), max. €8,000.

• SIGNO Innovation Market – Marketplace for Internet innovations (www.innovationmarket.de) covering
  • Businesses seeking innovation
  • Innovations seeking businesses
  • Innovations seeking capital

• SIGNO Innovation Promotion
  • Patent research
  • Innovation workshop
  • Property rights strategies
  • Technology evaluation
  • Innovation checks
  • Commercial utilization strategies
  • Market monitoring
  • New business fields
  • Innovation coaching

• SIGNO Specialist Information for Inventors Free information for inventors (max. four hours) with a focus on markets, technology, property rights, funding, commercial utilization and evaluation.

Project Examples

• Programming of a web-based tool for evaluating customer satisfaction via the Internet, marketing of the product via the Internet (www.kaii.de)
• Setting up of risk capital for a producer of micro-drives and drafting of a business plan
• Organization of the SIGNO trade fair stand at Hanover Fair between 2005 and 2008
• Market analysis and marketing concept for a measuring instrument manufacturer, support with implementation in communication and sales
• Sale of property rights (patents) for an engineering services company to a medical technology company
• Patent value analysis for an engineering services company
• Investigation of new business fields for a precision technology company
• Development of a property rights strategy for an implant manufacturer in the medical technology industry
• Customer satisfaction analysis for a business in the field of control technology, translation of findings into a new strategy
• Search for new products for a plastic component manufacturer
• Drafting of a business plan for a business startup in the field of sensor technology, sourcing of risk capital
• Commercialization of coating technology for tools (search for a licensee, licensing negotiation)
• Commercialization of pipe-bending technology (search for a licensee, licensing negotiation)
• Wissmark benchmarking project involving 60 small and medium-sized enterprises (www.wissmark.de)
• Commercialization of a lawn edging system – support during licensing negotiation
• Concept development and supervision of the Artur Fischer Inventor Prize tradefair booth at IENA between 2005 and 2008
• Coaching of startup entrepreneurs in electrical engineering and medical technology