Steinbeis Consulting Center
Electronic Business (EB)
| Robert-Bosch-Str. 32 | ||
| D-74081 Heilbronn | ||
| Phone: | 0700-78372932 | |
| Fax: | 0700-78372932 | |
| E-Mail: | SU1166(at)stw.de | |
| Internet: | Homepage | http://www.sbz-eb.de |
- Management:
- Prof. Dr. Helmut Beckmann
Services
- Open-source software
- Selecting, evaluating, designing and implementing open-source corporate software in SMEs
- Selecting, designing and running an IT infrastructure based on open-source software, such as e-business infrastructures with Apache Web server, Tomcat and JBOSS
- Running and maintaining open-source corporate software in SMEs
- E-business systems
- Selecting, evaluating, designing and launching commercial e-business systems, such as ERP, CRM and corporate portals, in SMEs
- Designing and supporting the launch of electronic integration of suppliers and customers
- Designing and launching corporate portals for SMEs as a central source of information for sharing information within the company and between companies as well as optimizing processes
- E-strategies
- Consulting on and supporting the development of e-strategies, and crafting innovative business models using tools such as “customer energy” and Web 2.0
- Master data management
- Consulting on and supporting the selection and development of classification systems that support product-related master data management within the company and between companies
- Consulting on and supporting the selection and launch of product data management throughout the company
- Consulting on and supporting the selection and launch of product-related master data management for electronic product information exchange using electronic product catalogs
- Relationship management
- Search engine optimization / digital awareness
- Keyword advertising
- Online media planning
- E-mail campaign management
- E-branding
- Affiliate marketing
- Communication strategies, especially Web 2.0
- Emotional user experience in digital networks (such as multi-functional films)
- Online pricing policy
- Online performance policy
- Customer self-service
- Target group marketing (also one-to-one marketing) using semiotics and data mining in particular
- Customer self-service
- Marketing accounting using (in particular) statistical evaluation of online click reports
- 360° look at the customer using statistical evaluations of current data (online, digital and hard copy) as well as creation of forecasting models
- Technology transfer and consulting
- Consulting with SMEs as part of the corporate coaching initiative of the state of Baden-Württemberg
- Conducting national and international research projects with SMEs to support the use of new technology by SMEs for organizational and content purposes
- Help in searching for and selecting dedicated grant-funded projects for SMEs for contract research and knowledge expansion in the field of new technology to help local companies become more competitive
- Delivering guest lectures on current e-business issues to share findings from applied research with SMEs
- Studies
- Planning and launching representative studies and market overviews on behalf of companies, plus independent studies
- Planning and conducting online and offline questionnaires
- Project studies
- Planning and conducting project studies in partnership with the electronic business degree program at Heilbronn University and companies in the Heilbronn region to forge contacts between local companies and future graduates of the program
- Research and teaching
- Providing current project results and research findings in scientific conferences, symposia and publications, with a view to knowledge transfer towards SMEs
- Facilitate knowledge transfer between the electronic business degree program at Heilbronn University and regional businesses as part of classes within the program
Key Areas
- Open-source software
- E-business systems
- Master data management
- Marketing/online marketing/performance marketing
- CRM
- SRM
Project Examples
- Online marketing
- Conducted online primary market research to create targeted communications for “young families in digital networks” (on behalf of PSD Bank in Hanover)
- Designed a search engine marketing strategy (on behalf of Rainbow, a company in Baden-Baden, for its website devoted to cross-border business law)
- Designed a marketing approach to boost the level of awareness of Hanover-based PSD Bank within digital networks (on behalf of PSD Bank in Hanover)
- Designed a marketing strategy for a Web site devoted to cross-border business transactions (on behalf of Rainbow in Baden-Baden)
- Conducted a study on the current status of the marketing approach for the “silver surfer” target group (age 50+) across various industries in the German online landscape – the usability study was conducted in conjunction with the media studies degree program at Offenburg University (on behalf of Lischke Consulting in Hamburg)
- Designed a marketing approach for a wine consultation platform called “easy wine” in partnership with the wine studies degree program at Heilbronn University (on behalf of the German Agricultural Society in Frankfurt)
- Provided a price comparison platform called geizhals.at with virtual consulting for digital cameras (on behalf of ConfigWorks Informationssysteme & Consulting in Klagenfurt, Austria)
- Created a marketing approach for a dating site called LikeU (on behalf of ABSOLUTWEB)
- Digital relationship management
- Performed inventory and analysis of customer feedback management (CFM) across various industries – concepts, structures and processes in conjunction with MSU Consulting in Bad Homburg
- Conducted a study on current use of selected e-strategy options used by SMEs in the European Union (on behalf of Heilbronn University)
- IT strategy
- Drafted and launched an IT strategy for Ritz Pump Factory in Schwäbisch-Gmünd
- Developed an IT strategy for Dürr EcoClean in Filderstadt
- Master data management