Steinbeis Transfer Center
Company Management, Marketing and Health Economics
| Eisbergstr. 7 | |
| D-97922 Lauda-Königshofen | |
| Phone: | 07129/60240 |
| Fax: | 07129/5036 |
| E-Mail: | SU0266(at)stw.de |
- Management:
- Prof. Dr. Ditmar Hilpert
Services
- Consulting
- Expert reports
- Seminars
[Translate to englisch:] Schwerpunktthemen
- Business management
- Business models
- Competitor analysis
- Portfolio strategies
- Communication training for in-house and field employees
- Rhetoric
- Presentation techniques
- Customer pitches
- Marketing
- Market research, domestic and international field studies
- Marketing and sales models, strategic marketing
- Development of marketing concepts
- Evaluation of marketing materials according to customer appeal criteria
- Patent research
- Marketing seminars, especially for engineers, scientists and technical specialists
- Health economics
- Implementation of domestic and international clinical studies
- Cost-benefit analysis of health care
- Approval applications for medications
- Assistance for opinion leaders
- Seminars for employees in collaboration
- with clinics
- with established doctors
Project Examples
- Market potential and competitor analysis for the pharmaceutical industry within the Alzheimer’s and dementia market
- Evaluation of marketing materials according to customer appeal criteria
- In-house seminars: marketing for engineers, scientists and technical specialists
- Field studies for different manufacturers in the laboratory instrument industry
- Field study for manufacturers of medical supplies
- Patent research
- Distribution strategy planning
- Preparation for and assistance during an acquisition