Steinbeis Consulting Center

Marketing and Strategy

Mudauer Ring 167
D-68259 Mannheim
Phone:	0621-8205485
E-Mail:	SU1602(keenAffallpostatkeenAffallpost)stw.de

Marketing consulting and support for SMEs
Marketing consulting and support for municipal utility companies and energy companies
Market and needs analyses, customer segmentation, definition of customer profiles, customer retention and acquisition measures
Development and maintenance of a successful integrated communication strategy in terms of both form and content (corporate branding)
Development of a profit-oriented market cultivation strategy based on an analysis of existing market development strategies with regard to competition, sector development, customer requirements and social trends.

On a horizontal level, operational and strategic consulting and concept development in the field of marketing
On a vertical level, specific industry expertise in energy, the energy business and energy services
In-depth experience and expertise in how to communicate complex technologies and services in B2B and B2C
Market research, design and implementation of qualitative and quantitative experiment design

Analysis of existing corporate communications including all channels and messages, and development of an optimized, integrated communications concept spanning all media and content
Development of a marketing concept to foster customer retention and acquisition in both B2C and B2B
Launch of a new product/brand
Analysis of the potential of innovations

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