Steinbeis Research Center
Advertising and Communication
| Oberamteigasse 4 | ||
| D-88214 Ravensburg | ||
| Phone: | 0751-18999-2131 | |
| E-Mail: | SU1295(at)stw.de | |
| Internet: | Homepage | http://www.werbungundkommunikation.de. |
- Management:
- Prof. Dr. Simon Ottler
Services
- Advertising research
- Communication research
- Market research
- Expert reports, seminars and workshops
Key Areas
- Advertisement tests
- Testing of advertising spots
- TV programming research
- Brand and image analysis
- Consumer behavior
- Usability tests
Project Examples
- Advertisement testing of ad themes using eye tracking
- Optimization of a website based on eye tracking
- Response to TV spots based on real-time response measurements
- Perception and impact of live televised debates (for the 2011 regional state elections in Baden-Württemberg)
- Online survey of companies in Baden-Württemberg
- Eye tracking in retail trade outlets