Steinbeis Transfer Center
Marketing Research
| Marienstr. 20 | ||
| D-89518 Heidenheim | ||
| Phone: | 07321-2722-221 | |
| Fax: | 07321-2722-229 | |
| E-Mail: | SU0422(at)stw.de | |
| Internet: | Homepage | http://www.stz-marketingforschung.de |
- Management:
- Prof. Dr. Michael Froböse
Services
- Portfolio of services
- Conducting of market research
- Support in development and assessment of research projects
- Full-time consulting on applying results to projects
- Training, seminars
- Applied research
- Methodologies:
- Written, telephone and online surveys
- Secondary statistical analysis of research
- Experimental analysis
- Uni-, bi- and multivariate statistical processes
Key Areas
- Customer satisfaction surveys
- Subscriber surveys
- Location checks
- Market segmentation/target group research
- Determination of market potential
- Image analysis
- Company-specific success factors in marketing
- Product and pack tests
- Regional market analyses
- Public surveys
Project Examples
- Public opinion advisory board to improve citizen orientation
- Customer satisfaction surveys and profiling strategies for a company in system catering
- Readership analysis for daily regional newspapers
- Experimental acceptance research for a software packaging company
- Online pack test for food products