Steinbeis Consulting Center Management Moves, Brand & Innovation

• Consulting of business founders and companies on strategies, brands, and branding
• Consulting of business founders and companies on positioning
• Brain fitness
• Seminars
• Workshops
• Speeches
• Training, coaching

• Brain fitness
• Brands and branding
• Positioning
• Disruption Ping 

• Solar energy for SMEs
  • Strategic concepts, positioning in the field of renewable energy
  • Strengthening solar module branding
  • Campaign development for applying for solar modules for single-family houses and industrial buildings
  • Coaching of business leaders on positioning
• Industrial SMEs
  • Business modeling
  • Branding and positioning
  • Strategy workshops
  • Coaching of business leaders
• Medical care centers
  • Brand strategies, positioning
  • Naming and branding
• Local authorities
  • Development of a retail trade concept for a small city
  • Strategies and branding
  • Development, moderation, and runnig of workshops for retailers
  • Development and organization of different programs
• International educational institutions
  • Concept planning, development, and implementation of virtual learning and teaching strategies
  • Concept planning, documentation, and certification courses for virtual instructors
• Agriculture
  • Positioning of a traditional family-owned company
  • Support with business succession involving the next generation
  • Strategic development and range reviews
  • Re-positioning of individual products
• Manual trades
  • Positioning of premium-price products and services
  • Campaign strategies for large outdoor sites, press ads, and mailings
• Construction industry
  • Brand positioning
  • Shift in how the company focus is communicated – from a construction engineering office to an architectural firm
  • Coaching for business leaders
• NGOs
  • Concept development, moderation, and running of positioning workshops
  • Strategic branding

Steinbeis Transfer Magazine

• DigitALMA Mater – virtuality as the learning environment of the future (Transfer 2/2022)
  An exposé on teaching and learning in the digital space
• By Design or Disaster? (Transfer Online/2022)
  Steinbeis experts show how to make a success of transformation
• Coming to the Rescue in a Crisis (Transfer 1/2021)
  Steinbeis experts help companies realign business with “Rescuers in a Crisis”