Steinbeis Consulting Center Management Moves, Brand & Innovation

Services

  • Consulting of business founders and companies on strategies, brands, and branding
  • Consulting of business founders and companies on positioning
  • Brain fitness
  • Seminars
  • Workshops
  • Speeches
  • Training, coaching

Key Areas

  • Brain fitness
  • Brands and branding
  • Positioning
  • Disruption Ping 

Project Examples

  • Solar energy for SMEs
    • Strategic concepts, positioning in the field of renewable energy
    • Strengthening solar module branding
    • Campaign development for applying for solar modules for single-family houses and industrial buildings
    • Coaching of business leaders on positioning
  • Industrial SMEs
    • Business modeling
    • Branding and positioning
    • Strategy workshops
    • Coaching of business leaders
  • Medical care centers
    • Brand strategies, positioning
    • Naming and branding
  • Local authorities
    • Development of a retail trade concept for a small city
    • Strategies and branding
    • Development, moderation, and runnig of workshops for retailers
    • Development and organization of different programs
  • International educational institutions
    • Concept planning, development, and implementation of virtual learning and teaching strategies
    • Concept planning, documentation, and certification courses for virtual instructors
  • Agriculture
    • Positioning of a traditional family-owned company
    • Support with business succession involving the next generation
    • Strategic development and range reviews
    • Re-positioning of individual products
  • Manual trades
    • Positioning of premium-price products and services
    • Campaign strategies for large outdoor sites, press ads, and mailings
  • Construction industry
    • Brand positioning
    • Shift in how the company focus is communicated – from a construction engineering office to an architectural firm
    • Coaching for business leaders
  • NGOs
    • Concept development, moderation, and running of positioning workshops
    • Strategic branding

Media

Steinbeis Transfer Magazine

QR code
http://www.stw.de/su/2307

Contact

Karlstraße 33, D-74357 Bönnigheim
Phone: +49 7143 871444
E-mail: SU2307@stw.de
Management: Dipl.Des. (FH) Ulrike Staudenrausch
(Stand: 03/28/2024)

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