Steinbeis: Steinbeis Transfer Center Business Development Excellence BDX

Kuppelnaustr. 34
88212 Ravensburg
Germany

Phone: +49 172 6961367

Management:

Prof. Dr. Steffen Jäckle

The Customer Company Excellence Matrix, or CCXM for short, analyses the impact of digital technologies on your business model and your marketing and sales strategy, and derives specific recommendations for action. Our close collaboration with the Faculty of Technology and Management at RWU – Ravensburg Weingarten University, a university of applied sciences, combined with decades of international management experience in senior leadership roles, offers you significant added value in our consultancy services.
Prof. Dr. Steffen Jäckle

Services

Consultancy on business model development
Strategy development for marketing and sales
Design and delivery of eye-tracking studies at the ‘Insight Excellence Lab’
Keynote speaker on the following topics:
- Digital transformation excellence
- Success factors in B2B marketing and sales
- Changes in B2C marketing
- Insight Excellence: How and why do we make decisions?
- Further topics by arrangement

Key topics

Business Model Design
Digital Transformation Excellence: Securing competitive advantages using the CCXM (Customer Company Excellence Matrix)
Marketing and Branding
Sales Excellence
Eye-Tracking Research: Enhancing UX (User Experience), Packaging Design, Branding

Project examples

E-Commerce-Implementierung OTTO-Gruppe
Vertriebsstrategie Südkorea
Business Design Leipziger Messe 2020
User Experience Mercedes-Benz – Insight Excellence Lab

Media

Steinbeis Transfer Magazine

Staying on track with the DTXN (Transfer 2/2024)
Steinbeis experts support implementation of digital transformation projects.
Implementing Successful Digital Transformation Projects with the DTXN (Transfer 3/2023)
Steinbeis experts develop a navigator for measuring digital maturity
“Digitech is not a means to an end” (Transfer 2/2022)
An interview with Steinbeis Entrepreneur Professor Dr. Steffen Jäckle