bwcon GmbH

The object of the company is to support enterprises, organizations and individuals with suitable services for the use of strategic technologies. For this purpose the company operates a network involving different technologies, enterprises and organizations. Furthermore it advises individuals, enterprises as well as organizations, carries out events and projects for networking and enables the establishment of companies. It organizes a transfer of public sources of knowledge into networks and especially also the entrepreneurial transfer between commercial sources of knowledge.

Steinbeis Transfer Magazine

• Twin transition as a strategic compass for Europe (Transfer 1/2026)
  Thinking green and digital transitions together
• Leadership in times of change (Transfer 2/2025)
  Helping organizations stay competitive with new leadership, team staffing and AI
• Paving the way towards sustainable agriculture (Transfer Online/2025)
  The EU Erasmus+ project BOOST takes agribusiness to the next level
• Economic development with bwcon: an active rather than a reactive approach¿… (Transfer 1/2025)
  …or the value of (lifelong) learning, networks and a willingness to change
• A Brave New World of Work? A report based on personal observations (Transfer 2/2023)
  bwcon embarks on a journey to find a new form of collaboration
• “Keep listening to the network, keep evolving” (Transfer 1/2022)
  An interview with Alexandra Rudl, Managing Director of bwcon
• Editorial (Transfer 1/2022)
  
• No Change Without Changing Yourself (Transfer 2/2021)
  Steinbeis expert Dr.-Ing. Jürgen Jähnert discusses sustainability and its role as a new leitmotiv of business and politics
• How a Strong Corporate Culture Helps Firms Succeed with Digital Transformation (Transfer 2/2021)
  Steinbeis experts examine agile teams at SMEs as part of a pilot project
• Scrolling In on Usability and the User Experience (Transfer 3/2020)
  SME 4.0 Center of Excellence for Usability forms partnership with bwcon
• Restart Your Future – Success Nurtured by Networks (Transfer 2/2020)
  bwcon helps small and medium-sized businesses manage organizational transformation
• Embarking on effective and efficient innovations at smes (Transfer 2/2019)
  Specialists at bwcon help medium-sized enterprise with the “innovation learning journey”
• “Companies need to leave their comfort zone and establish new ways of thinking about things!” (Transfer 3/2018)
  An interview with Dr.-Ing. Jürgen Jähnert, managing director of bwcon GmbH
• Getting to the Heart of Digital Maturity (Transfer 4/2017)
  Steinbeis and Pforzheim University analyze the digital maturity of SMEs
• ICE/IEEE TEMS International Technology Management Conference 2018 (Transfer 3/2017)
  Expert conference to take place for first time in Baden-Wuerttemberg
• Space for Lateral Thinkers (Transfer 3/2017)
  An appeal for more openness and agility
• The Role of Networks in the Process of Digital Transformation (Transfer 2/2017)
  How to make creative destruction something positive
• The Venture Development Model: Holistic Implementation of Innovation Projects (Transfer 3/2015)
  Filling the gap between business ideas, business models, and business plans
• Excubation: An Alternative Innovation Model (Transfer 1/2015)
  bwcon helps companies with the implementation of innovation projects within the organization
• Investments that Help Protect the Environment (Transfer 1/2015)
  Green startups meet investors and business partners

Videos

• 3 questions for Dr.-Ing. Jürgen Jähnert (German version) (2025)
  Jürgen Jähnert explains why innovation requires a willingness to embrace change and lifelong learning. Networks bring together technologies and skills, accelerate transformation processes and create new value. Knowledge transfer, an open learning culture and cooperation help companies to successfully shape change.
• 3 questions for Alexandra Rudl (German version) (2023)
  Alexandra Rudl explains how a matrix-oriented organization strengthens collaboration, knowledge transparency, and synergies. This transformation fosters personal responsibility, new competencies, and improved customer service. Using the example of bwcon, she demonstrates how entrepreneurial transfer can shape modern organizational development in a practical way and facilitate its ongoing, collaborative evolution.