Steinbeis Transfer Center New Media and Data Science

• The planning, conceptual development, and implementation of innovative solutions in the field of artificial intelligence
• Applied interdisciplinary research and development in the field of mobile and digital new media
• The development of new types of interaction concepts in everyday media settings
• Seminars on topics relating to the competences of the transfer enterprise

• Artificial intelligence, data mining, machine learning, classification processes, sensor data fusion
• Augmented reality, graphics solutions, computer graphics
• Interaction design, mobile solutions, mobile interaction sensors
• Image and audio processing

• mpleLoc: Localization technology for indoor areas based on advanced sensor fusion For further information, go to www.simpleloc.de
• Augmented Art: Augmented reality toolkit for smartphone spps incl. a content management system for managing content For further information, go to www.augmented-art.de
• Porsche Museum, Stuttgart: An augmented reality app for a special exhibition on “50 Years of Porsche Development in Weissach”
• Fördercafé: A search function for funding options based on AI technology, including immediate evaluations of results and flexible scores For further information, go to www.foerdercafe.de
• DBO (Association of Master Organ Builders) A new concept for the association website, forums, and administration; an event coordination system for organ concerts, including a mobile organ app
• Design of a mobile gasoline information app with integrated navigation and e-commerce features
• Design of a mobile graphics solution for medical image data

Steinbeis Transfer Magazine

• From Navigating Buildings to a New Museum App (Transfer 1/2023)
  An interview with Professor Dr.-Ing. Frank Deinzer, Steinbeis Entrepreneur at the Steinbeis Transfer Center for New Media and Data Science
• It’s All in the Mix – Exploring the World Immersively with AI and AR (Transfer 3/2021)
  Steinbeis experts redevelop indoor positioning and augmented reality (AR) applications

Videos

• Steinbeis Lunchbreak | Grab a bite with Prof. Dr.-Ing. Frank Deinzer (German version) (2025)
  Frank Deinzer demonstrates how sensor data fusion enables precise indoor localisation. By combining smartphone sensors, wireless technology and building plans, practical applications are created for museums, industry and the retail sector. These examples illustrate the successful commercial transfer of AI and research approaches into marketable solutions offering significant benefits in terms of user experience and innovation.
• 3 questions for Prof. Dr.-Ing. Frank Deinzer (German version) (2023)
  Frank Deinzer explains how the SimpleLoc indoor localization system enables precise indoor navigation using off-the-shelf smartphones. He also highlights the potential and risks of augmented reality regarding education, culture, and the user experience. The presentation illustrates the commercial transfer of practical research and technology solutions.