Contents of the Transfer magazine 2/2011

Steinbeis on a local level
Knowledge and technology transfer in the Schwarzwald-Baar-Heuberg region

Communicating via web 2.0
Social media marketing for hospitals

Saving energy the easy way
Using cogeneration units to reduce energy costs in manufacturing processes

Off to pastures new
Steinbeis consultants help companies enter international markets

There'll be no piles of sediment here!
Steinbeis evaluates the licensing potential of a patented current redirection wall

mikromakro: Little heads – big ideas
It starts with an idea and ends in an invention

Tracking down image drivers
Steinbeis experts demonstrate new ways to sell coaches

The art of getting everything done
Seeing engineering projects through to completion

The call of self-employment
Two SHB alumni found their own business consultancy

A successful start
The Steinbeis Network takes root in Mexico

Competitive intelligence – an integral part of corporate decision-making
SHB student assesses the nature of strategic market and competitor monitoring

The woman destined to give public speeches
The experiences of a participant on an SHB certification course

Implementing strategies innovatively
Steinbeis student asked to come up with an integrated management system

Uncovering potential
Material efficiency and energy optimization in metal processing

Making technology transfer tangible
Documentary film produced by the SEZ and the Enterprise Europe Network

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