Contents of the Transfer magazine 1/2011


Innovation management in machine and plant engineering
Product and service innovations: analyzing the status at SMEs

Enhancing the quality of life, together
Active citizenship in residential homes

Turkey’s power grid links up with Europe’s

Education for when it really matters
SHB graduate establishes medical training center in Beirut

Technology foresight for optical technologies
Roadmaps to assist SMEs in product development and strategic planning

Teaching for the long term
Steinbeis Innovation Center received award

Lifting the veil on advertising effectiveness
Measuring advertising effectiveness with real-time responses

Sunny outlooks in the world of virtual design
Innovation for recooling plants

Keeping close tabs on finance
The launch of a new financial management system

Training spotlight

What makes decision-makers tick
SHB PhD student examines the factors influencing the allocation of communication budgets

A discussion with...
MBA lectures series now also in Berlin

A new era of street illumination
Innovative solutions for illuminating streets and squares

Kaizen – change for the better
Steinbeis student project looks at optimizing material planning

Women make different investment decisions
Steinbeis researchers analyze gender-specific investment behavior

E-procurement – a key long-term competitive advantage
Optimizing processes at a medium-sized company specialized in parking facility management

Media crises – how to react when things go wrong?
The 2011 webscout convention

Pulling through the crisis in HR
HR performance management and its three core constituents

Consulting spotlight

Combining customer-orientation with standardization
The kebab principle – Steinbeis helps company streamline its variants

Well advised
Steinbeis Consulting Mergers & Acquisitions GmbH provides advice on a company acquisition

Top jobs at TZM

Steinbeis Transfer Center named one of the best employers in 2011

Burnout and our exhausted society

An evening sharing ideas in Herrenberg

Female Ambassadors for female entrepreneurship

Steinbeis-Europa-Zentrum encourages more women to set up companies

An award-winning exhibition

The 2011 iF communication design award goes to the i/i/d

Outstanding achievements

Steinbeis Prize awarded to student from Ravensburg

High accolade for Saarbrücken materials researcher

Head of Steinbeis Research Center becomes honorary member of Alpha Sigma Mu

Last update on 25. October, 2011  by HJE